Posts Tagged ‘ Financial Services ’
Canadian internet searches for loans and credit cards showed gains year over year in the first quarter of 2010, reflecting the financial strain felt by consumers. Year over year, searches for loans increased 19.2% to the first quarter of 2010. Searches for loans showed a quarterly increase (comparing Q4 2009 and Q1 2010) of 42.5% [...][ READ MORE ]
Canadian internet searches for properties for rent searches (e.g. variations of ‘apartments for rent’, ‘houses for rent’, ‘maison a louer’) experienced a sharp increase over the past year, with a 158.2% increase in the first quarter of the year and 150.2% year over year (comparing Q1 2010 with Q4 2009 and Q1 2009). The increase [...][ READ MORE ]
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the “top of mindedness” of any particular brand. I did some analysis of the top search terms sending visits to Canadian banks to see how Canadians search for their banks. The top search term sending Canadian [...][ READ MORE ]
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half (47%) of visits to Banks and Financial Institutions websites came from other Banks and Financial [...][ READ MORE ]
With the market tailspin continuing, we are seeing some interesting changes in consumer search behavior that point to opportunities for marketers. On the one hand, we are seeing increased interest in homes for sale and foreclosures and for safe investment options. On the other hand we are seeing an increase in searches for credit cards [...][ READ MORE ]
I was checking some of our category level statistics today as I thought we might see some interesting patterns in categories that are growing in the current financial climate. I noticed our Business & Finance category has experienced strong growth in the past year. I looked at the sub-categories in Business & Finance and immediately [...][ READ MORE ]
