Posts Tagged ‘ Facebook ’
The Social Security Administration may not be the first website that comes to mind when thinking about search or social, but these two sources combined accounted for half of the traffic referrals in October 2010. Search engines referred 43% of the upstream traffic to the website of the Social Security Administration and of those visitors, [...][ READ MORE ]
Social commerce and group buying has become increasingly popular these days, on Tuesday, The New York Times reported that Groupon received an investment of $135 million dollars from Digital Sky Technologies. Additionally, last month, another group buying website, LivingSocial, received an investment of $25 million dollars. With investors eager to back companies in this space, [...][ READ MORE ]
As I’ve discussed before, examining search term data across all engines, while providing excellent tactical insight for search programs, also can provide invaluable insight for brand marketers. We’re now able to provide a new search metric beyond volume (search volume for a specific term over all term volume) and breadth (# of search term variations [...][ READ MORE ]
A few weeks ago when I posted my blog entry about Facebook being the largest news reader I received a few comments and emails noting that visitors aren’t as valuable if they don’t come back. Advertisers and retailers need some assurance that visitors will return again and again. Hitwise data indicate that visitors from Facebook.com [...][ READ MORE ]
Location-based services have been a popular topic this week, as Twitter enabled geo-location features and Facebook announced the launch of a new location-based feature in April. Another location-based social network, Foursquare, marked their one year anniversary of their launch yesterday. While the primary use of the service is to ‘check-in’ with mobile devices at local [...][ READ MORE ]
During the 2010 Winter Olympic Games, P&G started a campaign called ‘Thank You Mom‘ to help with the cost of travel and accommodations for the mom (or important supporter) of all of the Team USA athletes so they could see their children compete. The accompanying website, Thankyoumom.com provided content from blogs, videos and tweets from [...][ READ MORE ]
A couple of weeks ago, I posted an entry about Facebook becoming the largest news reader. Facebook does send more traffic to News and Media sites than Google News but looking more closely at the data, I noticed that the two sites send traffic to a very different list of News and Media websites. The [...][ READ MORE ]
We’re often thinking about what people are doing on social networks and one of the most common uses is keeping in touch with friends and family, especially for birthday greetings and holiday messages. Once the domain of e-greetings, social networks have instead become the common place to send & post messages. While the traffic to [...][ READ MORE ]
Notice anything different about your friends on Facebook? Suddenly they all look a bit more like celebrities! The latest trend to hit Facebook has been to replace your profile picture with one of your celebrity doppelganger. Last week, the top 2 search terms including the word ‘celebrity’ were ‘what celebrity do I look like’ and [...][ READ MORE ]
Social networking has become the most popular activity online and visits to the category represented 13% of all US Internet visits in December. As the social networking audience continues to grow, the category has become a major source of traffic for retailers, surpassing categories such as Rewards and Directories, comprised of comparison shopping tools and [...][ READ MORE ]
