Posts Tagged ‘ Electronics ’
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more popular [...][ READ MORE ]
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7 August 2010) “iphone 4″ was the top Canadian search term that included the word “iphone”, [...][ READ MORE ]
The annual CES tradeshow is in full swing in Vegas with plenty of announcements about new gadgets, especially tablet computers. One that has not been officially announced yet but has received significant coverage in the media is the Apple Tablet. Last week, before the start of CES, the volume of searches for a portfolio of [...][ READ MORE ]
After shutting down operations in January, CircuitCity.com is back after Systemax purchased the brand and domain at bankruptcy auction for $14 million. Systemax also owns TigerDirect.com and acquired CompUSA last year. CircuitCity.com was quickly relaunched last week to capitalize on the remaining brand strength and traffic to the website. The relaunch caused an immediate spike [...][ READ MORE ]
Having just ordered our laptop from Nicholas Negroponte’s One Laptop Per Child initiative, I wanted to check Hitwise data to assess popularity of the project. Last week, there were more than two and a half times more US Internet searches for “one laptop per child” than for “laptop”. It was the top search term that [...][ READ MORE ]
The Xbox 360 has overtaken the Nintendo Wii as the most searched for gaming console based on share of US Internet searches for the first time since the Wii’s launch in November 2006. The Xbox 360 is #1 console based on sales volume but the Wii has enjoyed the fastest growth in market share. We [...][ READ MORE ]
Following Heather’s post in the UK, on the surging popularity of game consoles (she omitted Playstation 3 as its not commercially available in the UK), I decided to post some U.S. data comaring queries for the two popular console “playstation 3″ and “Nintendo Wii,” as well as last year’s holiday hit the Xbox 360. Some [...][ READ MORE ]
I ran across an interesting commentary from Peter Burrows at Business Week Online, where he posed the question “did Jobs kill the iPod mini too soon?” It’s a fair question. In terms of traditional marketing and the product lifecycle, I’d say that the Mini was going strong somewhere between the introduction to growth phase of [...][ READ MORE ]
I love football season (although this weekend was difficult for me). Having recently purchased a new television, I was intrigued by an email from one of my Hitwise colleagues Shane Mullane, regarding searches on the terms “Plasma”, “LCD” and “DLP”. The interesting news here is that searches for DLP have equaled plasma searches as of [...][ READ MORE ]
