Tax Site Visits and Dynamic Demographics

• February 23rd, 2007
• Posted in Audience Segmentation . Traffic Acquisition
• By Bill Tancer

The demographics of visitors to a website or category of web sites can shift dramatically in a short period of time (Hat tip to Chris Hafer for pointing out the demo-shift in online tax filers). The chart below shows the pattern of visits to the Accountancy category (where all online tax sites live). We’ve seen [...][ READ MORE ]