Posts Tagged ‘ Demographics ’
AirTran’s shareholders approved Southwest Airlines’ proposed acquisition on Wednesday, which was originally announced last year in September. The buyout will expand Southwest’s lead in market share of visits online among airlines, where their website already consistently ranks first in the US. The deal will further entrench Southwest’s position in southern states and also expand its [...][ READ MORE ]
After a slower start this year due to a delay from the IRS in processing returns, the market share of visits to tax preparation services are increasing as compared to last year. Last week, visits were up 17% as compared to the same week last year and there was a small year-over-year increase of 4% [...][ READ MORE ]
Whenever I start to see friends posting about joining a new website on Facebook or Twitter, I always begin to monitor the traffic patterns to for more widespread adoption. One good example is Quora.com, a much-talked about crowd sourced question and answer website, where visits have been steadily growing since the public launch in June [...][ READ MORE ]
Throughout the holiday season, email is always a key driver of traffic to retail websites used to communicate products and promotions both online and in-stores. The daily downstream traffic from web-based email to the Retail 500 throughout the holiday season shows an interesting pattern where clear peaks emerge, highlighting the most important (and cluttered) days [...][ READ MORE ]
Time to set the alarm clocks for 4am – Black Friday is almost here! Holiday shoppers are already researching the Black Friday promotions with searches around Black Friday up 31% and the share of visits to Black Friday websites up 18% last week over the week before Thanksgiving and Black Friday last year. The top [...][ READ MORE ]
New data from the US Census Bureau cites that the percentage of young adults (ages 25 to 34) who have never married has been on a steady rise over the past decade, from 35% in 2000 to 44% in 2008. The same number increased again in 2009 to 46%, passing up the percentage of married [...][ READ MORE ]
Experian Hitwise clients will soon be able to gain a better understanding of the financial composition of a website or industry audience through the integration of VantageScore. This anonymized and aggregate credit data uses a common score range of 501-990, with the highest score indicating the segment with the least risk and represented by A, [...][ READ MORE ]
Unlike Prince, who recently proclaimed the internet as “over“, Harriet Hitwise believes the internet is alive and thriving. Harriet has created a series of successful, yet niche, online content platforms – most recently one that includes a lifestyle blog for young adults in the St. Paul, Minnesota area. In order to understand her particular audience, [...][ READ MORE ]
According to the NRF’s 2010 Back to College Consumer Intentions and Actions survey, the average college student’s family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics, down slightly from $618.12 last year. Electronics represent the largest share of spending with the average family predicted to spend $236.94 on [...][ READ MORE ]
From our ABCNews Blog: We have a new tool at Hitwise that allows us to take the demographics and psychographics of visitors to a website and then, based on the segmentation of visitors to that site across basic demographics (gender, age, income, region) and Mosaic types (50 types based on behavioral activity) and find the [...][ READ MORE ]
