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Posts Tagged ‘ Costumes ’

Stock up on Blue Paint: Smurfs are Halloween Costume Favorite

  • September 28th, 2011
  • Posted in Consumer Behavior
  • By Margot Bonner

In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend money on a new costume and [...][ READ MORE ]

Halloween Costume Searching – Visits to Halloween Retail Sites up 39%

  • October 25th, 2006
  • Posted in Consumer Behavior
  • By LeeAnn Prescott

Halloween is by far my favorite holiday of the year. When else do you have permission to don a costume and pretend to be someone else for a night? So it is with great interest that I peruse the most popular search term suggestions for costumes every year from the Hitwise sample of 10 million [...][ READ MORE ]

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