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Posts Tagged ‘ Charity ’

(Product) RED Successful in Driving visits to Partner Sites

  • October 19th, 2006
  • Posted in Consumer Behavior
  • By LeeAnn Prescott

Last week I began noticing an outdoor campaign running here in San Francisco featuring Gap’s “INSPI(RED)” and “DESI(RED)” t-shirts and it brought my attention to Bono’s (RED) campaign to raise money to fight AIDS in Africa. The campaign was kicked into high gear with his October 13 appearance on the Oprah Winfrey Show. (Product) RED [...][ READ MORE ]

October Breast Cancer Awareness Month

  • October 7th, 2005
  • Posted in Consumer Behavior
  • By Bill Tancer

There really is no end to the insight that search term data can provide. Given that October is Breast Cancer Awareness Month, I was wondering, do awareness months really make a difference? Measuring the volume of searches on “breast cancer” can provide insight into Internet user’s awareness. Considering the fact that early detection is a [...][ READ MORE ]

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