Posts Tagged ‘ Canadian Insights ’
With no end in sight to winter and the charm of the ever-mounting snow banks wearing off, Canadians are turning to the web to book winter escapes. Visits to Travel websites have seen a sharp increase over the past two weeks. Canadian Internet visits were up 34% to Travel websites in the two weeks to [...][ READ MORE ]
The search term “grey suede boots” was a Fast Moving Search Term last week in Canada among search terms sending visits to Shopping and Classifieds websites. The term appeared #2 on the Fast Moving Search Terms report and is a good example of an opportunity for Canadian retailers. The following table shows the top 20 [...][ READ MORE ]
Canada is home to one national airline (Air Canada), a major regional carrier (Westjet), a few low cost carriers and international competition on international routes. One might expect Canadians to head directly to AirCanada.com to make bookings, however, Hitwise data reveal that Canadians continue to compare deals across carriers, in particular using online travel agencies. [...][ READ MORE ]
Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term “swine flu symptoms’ continues to dominate flu related searches, the share of searches for “swine flu symptoms” declined by 49% last week. At the same time, a [...][ READ MORE ]
Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes consumers associate wtih that brand. The data, updated weekly is far more timely and cost [...][ READ MORE ]
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the “top of mindedness” of any particular brand. I did some analysis of the top search terms sending visits to Canadian banks to see how Canadians search for their banks. The top search term sending Canadian [...][ READ MORE ]
Google launched Street View to 10 Canadian cities last week. Our Canadian fast moving search terms report was filled with references to Street View. The #1 fast moving search term last week was “google street view” and 4 of the top 10 fast moving search terms related to the launch. The launch pushed up the [...][ READ MORE ]
