Posts Tagged ‘ Branding ’
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the “top of mindedness” of any particular brand. I did some analysis of the top search terms sending visits to Canadian banks to see how Canadians search for their banks. The top search term sending Canadian [...][ READ MORE ]
Last week’s recall by Johnson & Johnson of some of its liquid Tylenol, in particular some Children’s Tylenol, products has caused a stir among parents. I was not alone in searching for details of the recall online before I dashed to our medicine cabinet to see if we had any of the recalled products. It [...][ READ MORE ]
Johnson & Johnson’s rapid response to an FDA panel’s recommendation a couple of weeks ago of sweeping limits on acetaminophen (the generic name for Tylenol) has been widely reported. Most of the coverage has focused on offline advertising, particularly ads in USA Today. We wanted to take a look at how Johnson & Johnson responded [...][ READ MORE ]
This week we are publishing a report on online brand protection. This issue is huge for marketers with our research showing that more than 1 in 10 US Internet searches for leading brands is led away from the brand owner’s website. When you search for a brand in the phone book, you don’t find that [...][ READ MORE ]
Chase recently acquired beleaguered bank Washington Mutual. An article on AdAge.com noted that this deal was very different from normal acquisitions because rather than waiting six or more months for the deal to close, the deal closed the day of the offer and Washington Mutual branches are already being rebranded. With little time for telephone [...][ READ MORE ]
Here’s our most recent post on ABCNews regarding the New Yorkers recent cover. New Yorker – Satirizing or Perpetuating Obama’s Muslim Association? The uproar over this week’s New Yorker cover depicting Barack and Michelle Obama in Muslim and terrorist garb respectively, has resulted in condemnation from both sides of the aisle. The very few that [...][ READ MORE ]
Can the internet be used to build brand awareness? How best to measure success of online brand building efforts? An article in Friday’s New York Times talking about how Lenovo plans to build its consumer brand presence caught my eye. I have been working on this issue of online brand building and using online usage [...][ READ MORE ]
Last week (May 24, 2008), Dunkin Donuts pulled an ad of its website featuring the celebrity chef Rachael Ray holding a cup of the company’s iced coffee while wearing a black-and-white fringed scarf after attacks from conservative bloggers likened the scarf to the type typically worn by Muslim extremists and calling it “jihadi chic keffiyeh”. [...][ READ MORE ]
Here’s a preview of a slide from my Search Engine Landscape Presentation for Search Engine Strategies – San Jose (11:00am on Monday). Each time I present on this panel , I look forward to showing everyone some fresh perspective on the search/portal landscape. While I’ve posted several times on the issue of whether Google is [...][ READ MORE ]
First, thanks for all the great comments to my previous posts on the search and portal wars. A comment posted by Ira from Accoona on Friday caught my attention. Ira made an excellent point in noticing that newer or second generation mapping products were getting far less traction in market share of visits then the [...][ READ MORE ]
