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Posts Tagged ‘ Box Office ’

Box Office Gross Synchs with Online Behaviors

  • December 15th, 2011
  • Posted in Audience Segmentation . Consumer Behavior
  • By Margot Bonner

Following a strong Thanksgiving, last week’s US box office take was the second softest of any this year. Online interest in new releases is tracking with their offline performance and traffic to Fandango is closely trending with the overall box office gross. The correlation between box office performance and Fandango’s market share suggests that traffic [...][ READ MORE ]

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