Posts Tagged ‘ Black Friday ’
As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]
Retailers everywhere are getting in the spirit for the upcoming holiday season with Black Friday and Cyber Monday to kick off the busiest shopping season of the year. It is critical in today’s connected digital environment for marketers to do everything they can to stand out and reach potential customers where and when they are [...][ READ MORE ]
Throughout the holiday season, email is always a key driver of traffic to retail websites used to communicate products and promotions both online and in-stores. The daily downstream traffic from web-based email to the Retail 500 throughout the holiday season shows an interesting pattern where clear peaks emerge, highlighting the most important (and cluttered) days [...][ READ MORE ]
Everyone loves a bargain and during the holiday season, searches for coupons and discount codes are always commonplace as shoppers quickly check for promotions from specific retailers before making a purchase (e.g. jcpenney coupons, proflowers coupon free shipping). Searches increased throughout the holiday season beginning in October and culminated during the week ending Dec 18, [...][ READ MORE ]
Despite fears after two previous lackluster seasons, initial holiday shopping reports are positive and consumers were back to spending again in 2010. One indicator of consumers’ intent to buy was increased traffic to the Retail 500 throughout the holiday season. Thanksgiving weekend offered a strong start, especially as Black Friday sales continued to grow in [...][ READ MORE ]
Visits to retailers have been higher each week during the 2010 holiday season as compared to last year (8% increase for the week ending Dec. 18th, 2010) and coupled with the higher traffic are searches for coupons and promotional codes. Shoppers have become accustomed to so many deals and discounts being available, that they quickly [...][ READ MORE ]
This Friday, December 17th is ‘Free Shipping Day’ (shoppers’ favorite holiday promotion) an event started in 2008, which now offers free shipping promotions from over 1000 merchants. Last year searches for ‘free shipping’ peaked during the week ending December 19th – the week which included ‘Free Shipping Day’, along with the majority of shipping deadlines [...][ READ MORE ]
Time to set the alarm clocks for 4am – Black Friday is almost here! Holiday shoppers are already researching the Black Friday promotions with searches around Black Friday up 31% and the share of visits to Black Friday websites up 18% last week over the week before Thanksgiving and Black Friday last year. The top [...][ READ MORE ]
Websites that aggregate Black Friday deals from retailers always start to garner more attention in the weeks building up to the Thanksgiving weekend as consumers start to research upcoming holiday purchases. Early shoppers have already started seeking information around Black Friday promotions, driving the market share of visits to increase 12% last week as compared [...][ READ MORE ]
It’s only almost Halloween, but holiday shopping season will soon be upon us. Every year the weekend that includes both Thanksgiving and Black Friday acts as the official kick-off for holiday shopping – even though some shoppers start as early as August. The heavy promotional activity that takes place on Black Friday lures many shoppers [...][ READ MORE ]
