Posts Tagged ‘ Back to School ’
Laptops have become an increasingly popular and necessary Back to School item, so we used the generic term ‘laptops’ to help understand the current search strategies and behavior around this competitive term. Many consumers put significant time and consideration into researching a laptop before committing to the purchase, since computers and electronics tend to have [...][ READ MORE ]
According to the NRF’s 2010 Back to College Consumer Intentions and Actions survey, the average college student’s family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics, down slightly from $618.12 last year. Electronics represent the largest share of spending with the average family predicted to spend $236.94 on [...][ READ MORE ]
The summer is only half over, but search queries including ‘Back to School’ are on the rise and the share of variations have increased 28% for the week ending July 17, 2010 year-over-year. Over the past 2 years, the peak of the Back to School searches has occurred in mid-August – the week ending August [...][ READ MORE ]
Back to School has been a popular topic these days, so we have done some analysis around one of everyone’s favorite classes – lunch. We created a portfolio of 284 search terms related to kids healthy eating (e.g. lunches, treats and snacks) to monitor the demand around content and products for kid healthy eating. The [...][ READ MORE ]
School is barely out for the summer, but the Back to School season is right around the corner again. Search queries that include the phrase ‘back to school’ begin to ramp up during the month of July, peak in early August, and end in mid-September. Last year, the Back to School season was negatively impacted [...][ READ MORE ]
