Posts Tagged ‘ Automotive ’
The wildly successful ‘Cash for Clunkers’ program ended on Monday and is already being credited with helping to push automotive sales up in August after nearly 700,000 cars were replaced. Last week, the search term ‘cash for clunkers’ ranked 3rd for driving traffic to the Automotive category behind ‘ebay motors’ and ‘kelley blue book’. The [...][ READ MORE ]
As General Motors files for Chapter 11 today, and the government steps in with $30 billion in additional aid, online discussion seems focused on the appropriateness of government intervention. I’m preoccupied with a more basic question; assuming General Motors successfully restructures itself, is there sufficient demand for GM vehicles to maintain a viable business? Lets [...][ READ MORE ]
It appears that those interested in unloading a motorcycle may be in luck. US Internet searches for “motorcycles for sale” have more than doubled in the past year. As the following chart illustrates, there is a predictable seasonal increase in searches for “motorcycles for sale”. This year, searches are higher than ever, with more than [...][ READ MORE ]
The automotive industry has been battered by bad news for quite some time. With consumers delaying plans to buy new cars due to the recession, I looked at Hitwise search data to see what consumers are doing online. The following chart shows what you’d expect – a steady declline in searches for the top car [...][ READ MORE ]
Gas prices have once again reached record highs. How many times in the past few years have we heard this? The cost of filling up the tank is about 75% higher than it was two years ago. When prices first spiked in after Hurricane Katrina in September 2005, people went online to find the cheapest [...][ READ MORE ]
On Monday I spoke on the Multichannel Metrics panel at Search Engine Strategies in San Jose. My presentation focused on how companies can use search intelligence to monitor and to some extent control the effects of offline advertising, direct mail and public relations, as well as monitor the effects of consumer generated media. One of [...][ READ MORE ]
