Posts Tagged ‘ Auto ’
As the 2012 automotive models continue to roll out throughout 2011, consumers in the market for a new vehicle are increasingly searching online for automotive makes and models. Online users have increased their share of overall vehicle make and model searches by 37% for the 4 weeks sending October 8, 2011 as compared to the [...][ READ MORE ]
As General Motors files for Chapter 11 today, and the government steps in with $30 billion in additional aid, online discussion seems focused on the appropriateness of government intervention. I’m preoccupied with a more basic question; assuming General Motors successfully restructures itself, is there sufficient demand for GM vehicles to maintain a viable business? Lets [...][ READ MORE ]
Hertz recently announced plans to move into the car-sharing space, joining Enterprise’s WeCar to compete with ZipCar. First some data on the size of the market then tips that might be useful to Hertz and anyone entering the car-sharing market. According to the Wall Street Journal, “Zipcar is by far the biggest player in the [...][ READ MORE ]
The automotive industry has been battered by bad news for quite some time. With consumers delaying plans to buy new cars due to the recession, I looked at Hitwise search data to see what consumers are doing online. The following chart shows what you’d expect – a steady declline in searches for the top car [...][ READ MORE ]
On Monday I spoke on the Multichannel Metrics panel at Search Engine Strategies in San Jose. My presentation focused on how companies can use search intelligence to monitor and to some extent control the effects of offline advertising, direct mail and public relations, as well as monitor the effects of consumer generated media. One of [...][ READ MORE ]
Flying from Boston to JFK this afternoon, I was watching CNBC from my Jet Blue seat back TV. On the Closing Bell, there was a discussion about the popularity of hybrid cars in the wake of falling gas prices. By charting searches for “hybrids” and “suv” alongside gas prices (mean U.S. retail gas prices) we [...][ READ MORE ]
News broke today that the GM Employee Discount program is over. While the GM Employee discount program may not have provided the sales push that GM was hoping for, examination of searches for “GM Employee Discount” compared against market share of visits to the GM site (www.gm.com) indicate that the program may have provided GM [...][ READ MORE ]
