Posts Tagged ‘ Audience ’
Last week I posted on Yelp’s impressive growth in the local search space. Hitwise demographic and lifestyle data reveal some interesting insights about the users of Yelp, and could point to Yelp’s potential as a force within local search. For the four weeks ending March 3, 2006, 57% of visits to Yelp were from females, [...][ READ MORE ]
Last week this article was published in iMedia Connection. I looked at search trends for the recently announced iPhone compared to the newly launched Windows Vista along with demographic profiles of traffic to the Apple and Microsoft websites in order to assess the differences in the two computer giants’ marketing strategies. January was an exciting [...][ READ MORE ]
This weekend I will officially enter a new age group, according to Hitwise demographic age breaks. Using our reverse demographic search tool, I decided to take a look and see how my online habits will change based on leaving the 25-34 group and entering the 35-44 group. What surprised me the most was how much [...][ READ MORE ]
Traffic to del.icio.us has more than doubled since Yahoo! acquired it in December 2005. According to Hitwise data from its sample of 10 million US Internet users, the market share of visits to del.icio.us was up 122% from January 2006 to July 2006. This is impressive growth, but social bookmarking has a ways to go [...][ READ MORE ]
Heather Hopkins’ post yesterday about the growth of Bebo in the UK prompted some questions on its growth in the US. The short answer: MySpace has such a huge piece of the social networking pie in the US that it would take some time for any of its growing legion of competitors to chip away [...][ READ MORE ]
