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	<title>Hitwise Blog &#187; Apple</title>
	<atom:link href="http://www.experian.com/blogs/hitwise/tag/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>iPhone 5 and iPad Mini Searches on the Rise</title>
		<link>http://www.experian.com/blogs/hitwise/2012/08/20/iphone-5-and-ipad-mini-searches-on-the-rise/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/08/20/iphone-5-and-ipad-mini-searches-on-the-rise/#comments</comments>
		<pubDate>Mon, 20 Aug 2012 17:56:46 +0000</pubDate>
		<dc:creator>Lauren Rice</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Computers and Internet]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone4]]></category>
		<category><![CDATA[iPhone5]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Shopping and Classifieds]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30664</guid>
		<description><![CDATA[It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity.  A year-over-year trend shows that “iPhone 5” searches were more popular [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/08/20/iphone-5-and-ipad-mini-searches-on-the-rise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone 5 Rumors Shaped Search Activity</title>
		<link>http://www.experian.com/blogs/hitwise/2011/10/07/iphone-5-rumors-shaped-search-activity/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/10/07/iphone-5-rumors-shaped-search-activity/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 11:00:23 +0000</pubDate>
		<dc:creator>Lauren Rice</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/10/07/iphone-5-rumors-shaped-search-activity/</guid>
		<description><![CDATA[On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone 5 instead of an upgrade to [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/10/07/iphone-5-rumors-shaped-search-activity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone 4 Launch in Canada</title>
		<link>http://www.experian.com/blogs/hitwise/2010/08/11/iphone-4-launch-in-canada/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/08/11/iphone-4-launch-in-canada/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 09:38:42 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Canadian Insights]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Shopping & Classifieds]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/08/11/iphone-4-launch-in-canada/</guid>
		<description><![CDATA[On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7 August 2010) &#8220;iphone 4&#8243; was the top Canadian search term that included the word &#8220;iphone&#8221;, [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/08/11/iphone-4-launch-in-canada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube Launching Movie Rentals</title>
		<link>http://www.experian.com/blogs/hitwise/2010/01/21/youtube-launching-movie-rentals/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/01/21/youtube-launching-movie-rentals/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 14:53:27 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/01/21/youtube-launching-movie-rentals/</guid>
		<description><![CDATA[An announcement came out yesterday that YouTube is going to begin testing movie rentals starting Friday with movies from the Sundance Film Festival. This move represents a new opportunity for YouTube to generate revenue in addition to advertising with its&#8217; large, engaged audience. Last week, YouTube ranked 6th among all websites in the US and [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/01/21/youtube-launching-movie-rentals/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Searches Growing for the Apple Tablet</title>
		<link>http://www.experian.com/blogs/hitwise/2010/01/08/searches-growing-for-the-apple-tablet/</link>
		<comments>http://www.experian.com/blogs/hitwise/2010/01/08/searches-growing-for-the-apple-tablet/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 15:41:00 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2010/01/08/searches-growing-for-the-apple-tablet/</guid>
		<description><![CDATA[The annual CES tradeshow is in full swing in Vegas with plenty of announcements about new gadgets, especially tablet computers. One that has not been officially announced yet but has received significant coverage in the media is the Apple Tablet. Last week, before the start of CES, the volume of searches for a portfolio of [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2010/01/08/searches-growing-for-the-apple-tablet/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pimp My iPhone</title>
		<link>http://www.experian.com/blogs/hitwise/2008/07/24/pimp-my-iphone/</link>
		<comments>http://www.experian.com/blogs/hitwise/2008/07/24/pimp-my-iphone/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 15:14:08 +0000</pubDate>
		<dc:creator>Heather Dougherty</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2008/07/24/pimp-my-iphone/</guid>
		<description><![CDATA[The new iPhone 3G is nearly 2 weeks old now and the high demand &#038; enthusiasm for the new device has yet to die down. I&#8217;ll openly admit waiting in line waiting 3 hours and 20 minutes on the first day which seemed crazy until I heard reports of those waiting over 5 hours to [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2008/07/24/pimp-my-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iTunes overtakes Free Music Downloads in Internet Searches</title>
		<link>http://www.experian.com/blogs/hitwise/2007/10/31/itunes-overtakes-free-music-downloads-in-internet-searches/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/10/31/itunes-overtakes-free-music-downloads-in-internet-searches/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 07:33:09 +0000</pubDate>
		<dc:creator>Heather Hopkins</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/10/31/itunes-overtakes-free-music-downloads-in-internet-searches/</guid>
		<description><![CDATA[I noticed a few weeks ago that US Internet searches for &#8220;itunes&#8221; had overtaken searches for &#8220;free music downloads&#8221;. As you can see from the following chart, the share of US Internet searches for &#8220;free music downloads&#8221; and &#8220;itunes&#8221; follow a similar pattern. Over the holidays searches for &#8220;itunes&#8221; and &#8220;free music downloads&#8221; spike as [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/10/31/itunes-overtakes-free-music-downloads-in-internet-searches/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Apple Traffic up 34%, iPhone Attracts Young Users</title>
		<link>http://www.experian.com/blogs/hitwise/2007/04/25/apple-traffic-up-34-iphone-attracts-young-users/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/04/25/apple-traffic-up-34-iphone-attracts-young-users/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 12:06:53 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/04/25/apple-traffic-up-34-iphone-attracts-young-users/</guid>
		<description><![CDATA[In light of Apple&#8217;s earnings announcement later today, here are some traffic numbers: the market share of visits to Apple.com was up 34% from March 2006 to March 2007. Keyword breadth (the number of keyword phrases containing a term) for &#8216;ipod,&#8217; which is a great measure of brand popularity, was up by 18% for the [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/04/25/apple-traffic-up-34-iphone-attracts-young-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple vs. Microsoft Visitor Profiles: iMedia Connection Article</title>
		<link>http://www.experian.com/blogs/hitwise/2007/03/06/apple-vs-microsoft-visitor-profiles-imedia-connection-article/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/03/06/apple-vs-microsoft-visitor-profiles-imedia-connection-article/#comments</comments>
		<pubDate>Tue, 06 Mar 2007 18:42:10 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/03/06/apple-vs-microsoft-visitor-profiles-imedia-connection-article/</guid>
		<description><![CDATA[Last week this article was published in iMedia Connection. I looked at search trends for the recently announced iPhone compared to the newly launched Windows Vista along with demographic profiles of traffic to the Apple and Microsoft websites in order to assess the differences in the two computer giants&#8217; marketing strategies. January was an exciting [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/03/06/apple-vs-microsoft-visitor-profiles-imedia-connection-article/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8216;iPhone&#8217; Search Volume Already Greater than &#8216;iPod&#8217;</title>
		<link>http://www.experian.com/blogs/hitwise/2007/01/22/iphone-search-volume-already-greater-than-ipod/</link>
		<comments>http://www.experian.com/blogs/hitwise/2007/01/22/iphone-search-volume-already-greater-than-ipod/#comments</comments>
		<pubDate>Mon, 22 Jan 2007 17:43:40 +0000</pubDate>
		<dc:creator>LeeAnn Prescott</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Computers and Internet]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2007/01/22/iphone-search-volume-already-greater-than-ipod/</guid>
		<description><![CDATA[Since Steve Jobs&#8217; announcement of the iPhone at Macworld two weeks ago, Internet users have been flocking online to find out more information. For the week ending 1/13/07, the share of searches for &#8216;iphone&#8217; was greater than the weekly share of searches for &#8216;ipod&#8217; at any time during 2006. The week ending 1/20/07 still showed [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2007/01/22/iphone-search-volume-already-greater-than-ipod/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>iPod Mini Killed too Soon?</title>
		<link>http://www.experian.com/blogs/hitwise/2005/11/04/ipod-mini-killed-too-soon/</link>
		<comments>http://www.experian.com/blogs/hitwise/2005/11/04/ipod-mini-killed-too-soon/#comments</comments>
		<pubDate>Fri, 04 Nov 2005 13:11:37 +0000</pubDate>
		<dc:creator>Bill Tancer</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2005/11/04/ipod-mini-killed-too-soon/</guid>
		<description><![CDATA[I ran across an interesting commentary from Peter Burrows at Business Week Online, where he posed the question &#8220;did Jobs kill the iPod mini too soon?&#8221; It&#8217;s a fair question. In terms of traditional marketing and the product lifecycle, I&#8217;d say that the Mini was going strong somewhere between the introduction to growth phase of [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2005/11/04/ipod-mini-killed-too-soon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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