Posts Tagged ‘ Apple ’
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more popular [...][ READ MORE ]
On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone 5 instead of an upgrade to [...][ READ MORE ]
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7 August 2010) “iphone 4″ was the top Canadian search term that included the word “iphone”, [...][ READ MORE ]
An announcement came out yesterday that YouTube is going to begin testing movie rentals starting Friday with movies from the Sundance Film Festival. This move represents a new opportunity for YouTube to generate revenue in addition to advertising with its’ large, engaged audience. Last week, YouTube ranked 6th among all websites in the US and [...][ READ MORE ]
The annual CES tradeshow is in full swing in Vegas with plenty of announcements about new gadgets, especially tablet computers. One that has not been officially announced yet but has received significant coverage in the media is the Apple Tablet. Last week, before the start of CES, the volume of searches for a portfolio of [...][ READ MORE ]
The new iPhone 3G is nearly 2 weeks old now and the high demand & enthusiasm for the new device has yet to die down. I’ll openly admit waiting in line waiting 3 hours and 20 minutes on the first day which seemed crazy until I heard reports of those waiting over 5 hours to [...][ READ MORE ]
I noticed a few weeks ago that US Internet searches for “itunes” had overtaken searches for “free music downloads”. As you can see from the following chart, the share of US Internet searches for “free music downloads” and “itunes” follow a similar pattern. Over the holidays searches for “itunes” and “free music downloads” spike as [...][ READ MORE ]
In light of Apple’s earnings announcement later today, here are some traffic numbers: the market share of visits to Apple.com was up 34% from March 2006 to March 2007. Keyword breadth (the number of keyword phrases containing a term) for ‘ipod,’ which is a great measure of brand popularity, was up by 18% for the [...][ READ MORE ]
Last week this article was published in iMedia Connection. I looked at search trends for the recently announced iPhone compared to the newly launched Windows Vista along with demographic profiles of traffic to the Apple and Microsoft websites in order to assess the differences in the two computer giants’ marketing strategies. January was an exciting [...][ READ MORE ]
Since Steve Jobs’ announcement of the iPhone at Macworld two weeks ago, Internet users have been flocking online to find out more information. For the week ending 1/13/07, the share of searches for ‘iphone’ was greater than the weekly share of searches for ‘ipod’ at any time during 2006. The week ending 1/20/07 still showed [...][ READ MORE ]
