Affluent shoppers boost online retail traffic

• October 28th, 2011
• Posted in Audience Segmentation . Consumer Behavior . Traffic Acquisition
• By Heather Dougherty

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales as consumers researched products and store [...][ READ MORE ]