Posts Tagged ‘ Advertising ’
It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events. Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to [...][ READ MORE ]
As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were related to Super Bowl ads during the week ending February 13, 2010, the top ten [...][ READ MORE ]
On Sunday Super Bowl XLIV became the most watched US TV program in history, finally unseating the “M*A*S*H” finale, the previous record holder for nearly three decades. While normally there is good reason to be skeptical about ad viewership, the Super Bowl provides a rare exception for the ads to also have a major role [...][ READ MORE ]
We’ve been following the Microsoft, Yahoo! Search dance for some time now. Yesterday, Kara Swisher posted that we might finally be close to an advertising deal between the #2 (Yahoo!) and #3 (Bing) players in search. While given previous false alarms on this topic, I’m not holding my breath. However, I thought it would be [...][ READ MORE ]
Super Bowl Ads now have a much longer lifespan, since viewers can go directly to a myriad of websites to watch the ads. Because ads can be viewed on YouTube, CBS Sportsline, etc, there is even less motivation for users to visit the advertiser sites, which used to be one of the few places the [...][ READ MORE ]
Last week Reuters announced it opened a bureau inside the multiplayer game Second Life. This continues a trend of real-world companies joining Second Life – currently Adidas, Reebok, Toyota, Nissan, IBM and Starwood Hotels are among the companies that have set up shop within Second Life, along with dozens of other people who have created [...][ READ MORE ]
If you look at the list of the highest volume search terms sending traffic to all sites shown in Bill’s recent post, you may be suprised to see that ‘myspace layouts’ is the 9th highest volume search term sending visits to all sites. How can MySpace layouts be so popular? Hitwise Industry clickstream can provide [...][ READ MORE ]
Last week a fabulous video of two men doing a Bellagio-like display using Diet Coke and Mentos was released on Eepybird.com. Not only did visits to Eepybird.com increase substantially, from off the radar to a rank of 25 in the Entertainment – Multimedia category, but searches for ‘diet coke and mentos’ and other related terms [...][ READ MORE ]
