The monthly US jobs figures released on August 3rd stated that the U.S. economy added more jobs in July 2012 despite overall unemployment increasing according to the recent Labor Department report. This trend holds true online as the total US visits to our category of Employment sites increased 8% in July 2012 compared to June 2012 [...]
Our last blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams’ site visitors tend to be men. The swimming [...]
It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events. Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to [...]
In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population. Sites that are [...]
Summer travel plans are well underway for most and it’s particularly a very popular time for family travel. Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to [...]
A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous year (Source: National Association of Realtors’ “Profile of Buyers and Sellers”). Curious as [...]
Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for the largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer [...]
This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle for superhero dominance is only just [...]
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year. Specifically, when the last Canadian-based NHL team was eliminated [...]
Experian Hitwise recently launched AudienceView which provides a timely solution that delivers a complete view into to the behaviors of your most valuable customers and prospects in order to drive better marketing decisions. Engaging today’s consumers requires brands to connect in a meaningful way to build a lasting customer relationship. AudienceView integrates the world’s largest [...]
