One-word searches increased 14% versus 2011 and eight word searches increase 6% versus August 2011 Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing Services. The combined Bing-powered search comprised 26.58% of searches for the month, with Yahoo! Search and Bing receiving 13.77% [...]
As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...]
Experian Hitwise data shows Bing-powered share of searches up 1% in August 2012; 1-word searches increased 15% versus 2011 Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. The combined Bing-powered search comprised 26.96% of searches for the month, with Yahoo! Search and Bing receiving 13.97% and 12.99%, [...]
Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week, searches for iPhone 5 increased 362% [...]
Retailers everywhere are getting in the spirit for the upcoming holiday season with Black Friday and Cyber Monday to kick off the busiest shopping season of the year. It is critical in today’s connected digital environment for marketers to do everything they can to stand out and reach potential customers where and when they are [...]
With the Democratic and Republican conventions behind us – the 2012 race to the White House is in high speed with pundits talking up the next big political viewing experience – the presidential debates. There is some ‘debate’ as to whether or not these match-ups are in fact game changers in tight races. Even so, [...]
For professional athletes, it is essential to raise their profiles, establish personal brands and become more attractive to potential sponsors. In a previous post, we tracked online searches of the U.S. Olympic athletes to see who was in the race for online popularity during the Olympics. Now that the games are over and some time [...]
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more popular [...]
The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked online searches of the U.S. [...]
Experian Hitwise data shows Bing-powered share of searches increased 1% in July 2012; One-word searches increased 21%in July 2012 versus the same time for 2011 Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches [...]
