Traffic Acquisition
Latest Political Polls Track with Online Performance for Presidential Candidates
Posted on Sep 15 2011 by Margot Bonner
As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance. In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. [...]
Groupon down 50% LivingSocial up 27%
Posted on Aug 26 2011 by Bill Tancer
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social. First, to be clear, the above chart measures web-based traffic to both domains and does not include [...]
Abercrombie’s Situation with Jersey Shore
Posted on Aug 25 2011 by Lauren Rice
As was widely reported on August 16th, retailer Abercrombie & Fitch announced that it would pay Mike “The Situation” Sorrentino and the rest of the Jersey Shore cast to not wear its brand of clothing citing the association as “distressing” to fans of the clothing line. Hitwise data shows that this announcement appears to have [...]
End of NFL Lockout Boosts Web Traffic
Posted on Aug 08 2011 by Lauren Rice
July 25th marked the end of the NFL lockout, which officially began on March 11th when the CBA expired. As a result, the search term “NFL lockout” driving traffic to the Sports – Football category doubled during that time period and peaked the week ending July 9th. The most popular search terms around the lockout [...]
Google+ growth since launch
Posted on Jul 20 2011 by Heather Dougherty
On Tuesday, June 28th, Google launched their latest foray in the social networking arena with Google+. In the days following the launch, as invites became more readily available, visits to Google+ steadily increased, particularly between July 5th and July 12th. To date, Tuesday, July 12th and Thursday, July 14th were the peak days for total [...]
Romney’s Tie with Obama in Poll Belies Online Performance
Posted on Jun 09 2011 by Margot Bonner
An ABC News/ Washington Post “general-election trial heat” poll released on Tuesday, June 7th indicated that President Obama and former Massachusetts governor Mitt Romney are currently neck and neck among respondents. If the contest for the White House between these two men alone, currently 47% of those polled would vote for Mr. Romney and 47% [...]
Presidential Race 2012: Tracking Candidates’ Social Efforts
Posted on May 18 2011 by Heather Dougherty
To date, Mitt Romney and Newt Gingrich announced their official bids for the White House on Twitter and YouTube. Ron Paul raised over one million dollars in 24 hours online through his political action committee. President Obama hosted an online town hall about the economy on Facebook. Needless to say, the race to the White [...]
Bin Laden News Drives Traffic Peak
Posted on May 05 2011 by Heather Dougherty
While some Americans learned the news Sunday night via Twitter or the announcement from President Obama, curiosity and questions continued well into Monday. The daily visits to News & Media websites reached a three year high for the second time this year on Monday, May 2, 2011 following the announcement of the death of Osama [...]
General Mills Paves the Way for CPG Daily Deals with Groupon
Posted on Apr 28 2011 by Heather Dougherty
Last Thursday, General Mills became the first large consumer packaged goods company to offer a deal on a daily deals site. The company’s promotion on Groupon gave consumers in Minneapolis and San Francisco the opportunity to receive more than $40 of General Mills products (e.g. Cinnamon Toast Crunch) and a $15 coupon book for the [...]
Obama’s Facebook Town Hall Meeting
Posted on Apr 25 2011 by Heather Dougherty
On April 20th, President Obama visited Facebook headquarters to hold an online “town hall” meeting focused on the economy and The White House’s proposals for deficit reduction. Questions for the President were submitted in advance via The White House’s Facebook page, through The White House’s website, live from a number of social networks and from [...]