Traffic Acquisition
iPhone 5 and iPad Mini Searches on the Rise
Posted on Aug 20 2012 by Lauren Rice
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more popular [...]
Google share of searches at 66 percent in July 2012
Posted on Aug 10 2012 by Matt Tatham
Experian Hitwise data shows Bing-powered share of searches increased 1% in July 2012; One-word searches increased 21%in July 2012 versus the same time for 2011 Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches [...]
Lifestyles of Team USA fans vary by sport
Posted on Jul 27 2012 by Diana Illiano
Our last blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams’ site visitors tend to be men. The swimming [...]
Earlier Start for Father’s Day Searches
Posted on May 24 2012 by Lauren Rice
It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search volume. But, when consumers are looking for gifts for Dear Old Dad, they start earlier. Father’s Day searches start to increase as far out as 6 weeks before the holiday, indicating [...]
Facebook acquires photo-sharing network Instagram
Posted on Apr 10 2012 by Heather Dougherty
Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram website have steadily increased over the past 24 weeks and reached 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. While the majority of activity [...]
Downton Abbey Season 2 Drives Surge in Searches
Posted on Feb 23 2012 by Margot Bonner
Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400% during season two versus last year’s season one airing (defined by volume of searches YoY). [...]
“The Forgotten Man” Drives Online Art Frenzy
Posted on Feb 10 2012 by Margot Bonner
Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption contest on the program’s blog. This contest reignited interest in “The Forgotten Man” specifically and [...]
Boston Fans are “Super” Engaged Online Compared to New York
Posted on Feb 03 2012 by Andrew Lopanik
As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...]
Super PACs: Colbert Drives Interest in Political Process
Posted on Jan 30 2012 by Margot Bonner
The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow” (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.” (September 2011) and his exploratory committee to become “The President of the United States of South Carolina” (January 2012), Stephen [...]
Mitt Romney Winning the Facebook Race
Posted on Jan 24 2012 by Heather Dougherty
Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s Facebook page over the past few weeks, visits have jumped 248% last week as compared [...]