Product Updates
Swine Flue, Gripe Suina and Hitwise Brazil
Posted on Sep 01 2009 by Bill Tancer
Greetings from Sao Paulo. I’m in town this week to attend today’s launch of Hitwise Brazil, a new offering from Serasa Experian Marketing Services. In preparation for this event, I’ve been immersed in studying how Brazilian Internet behavior is similar and different from the other markets that we serve. While I’ve written before about bird [...]
Use Mosaic to Understand the U.S. Hispanic Online Audience
Posted on Aug 28 2009 by Anita Gandhi
As the largest ethnic minority in the U.S. and the fastest growing segment of the population, it is becoming essential that companies understand the U.S. Hispanic community and how best to market to them. Subscribers to the Mosaic Lifestyle segmentation tool in Hitwise have a head-start. It’s as simple as this: Step 1: Navigate to [...]
Find the Most Relevant Social Networks and Blogs
Posted on Aug 21 2009 by Anita Gandhi
With the multitude of Social Networks, Forums and Blogs available to web-users, you can find sites devoted to almost any possible interest and activity. This is great news for marketers, whether you’re building a media plan, looking for a promotional partner, or trying to find link partners for SEO. These sites offer the epitome of [...]
What Traffic Sources Are You Missing?
Posted on Aug 18 2009 by Anita Gandhi
There are many useful things you can do with Hitwise’s new “compare” feature. High on the list is uncovering successful traffic sources that your competitors have found. The compare feature gives you the ability to see what sites your competitors are getting traffic from that you are missing out on. It is as easy as [...]
Keep current with data dashboards
Posted on Feb 23 2009 by Marc Johnson
Dashboards are customizable modules that keep Hitwise clients alerted to threats and opportunities in their industry, search, or competitor performance data. Modified versions of this early warning system are now available to non-clients here. Tweet
Today’s Post on the Freakonomics Blog
Posted on Aug 06 2008 by Bill Tancer
Head on over to the Freakonomics Blog on the New York Times site to check out our latest post on gas price and measuring consumer sensitivity. Tweet
Tax Stimulus Checks – A Freakonomics Guest Post
Posted on Aug 04 2008 by Bill Tancer
This week I will be guest-posting on the New York Times Freakonomics Blog. In my first post, I examine a theory that has been circulating that the recent tax stimulus package has benefited, amongst others, the adult entertainment industry. We’ll be posting two more items this week. Stay tuned for more. Tweet
Hitwise Commentary on ABCNews.com
Posted on Jul 10 2008 by Bill Tancer
In addition to our TIME.com column, we are now posting regularly to the ABCNews Blog. Our posts center around the application of Hitwise data to news related topics. Going forward, I’ll be posting summaries of our TIME column and ABCNews blog here. Over the last several weeks, we’ve written about consumer sentiment insight gleaned from [...]
Paid v. Organic Search Tool Launches
Posted on Dec 06 2007 by Bill Tancer
This week, we’re launching our Paid v. Organic Search and Fast Moving Search Terms. On top of an already massive set of search data on a site and industry level, we’re able to provide paid v. organic search breakdown for sites as well as for individual terms sending traffic to a site. To show off [...]
SES Search Landscape Panel
Posted on Apr 12 2007 by Bill Tancer
For those of you attending Search Engine Strategies in New York today, I will be presenting some interesting stats on the Search Landscape session @ 2:00pm. If you attend the panel please stop by afterwards and say hello. Also, I’ll put up some additional tables and charts from the session here this evening. Tweet