Consumer Behavior
October Breast Cancer Awareness Month
Posted on Oct 07 2005 by Bill Tancer
There really is no end to the insight that search term data can provide. Given that October is Breast Cancer Awareness Month, I was wondering, do awareness months really make a difference? Measuring the volume of searches on “breast cancer” can provide insight into Internet user’s awareness. Considering the fact that early detection is a [...]
Wikipedia, The New York Times, and Hurricane Katrina
Posted on Oct 05 2005 by LeeAnn Prescott
An article appeared recently that mentioned Hitwise data in reference to Wikipedia and the New York Times. Indeed, Wikipedia recently eclipsed the New York Times in terms of market share of Internet visits as shown in the chart below. But is Wikipedia taking over as a news site? Let’s see: Wikipedia gets most of its [...]
GM Employee Discount Post Mortem
Posted on Oct 03 2005 by Bill Tancer
News broke today that the GM Employee Discount program is over. While the GM Employee discount program may not have provided the sales push that GM was hoping for, examination of searches for “GM Employee Discount” compared against market share of visits to the GM site (www.gm.com) indicate that the program may have provided GM [...]
Batman is in, Elmo is out
Posted on Oct 03 2005 by Bill Tancer
Last month we issued a press release that included data on the most searched for Halloween Costumes. This morning I decided to take another look at the data to see what’s hot this year versus last year. Using the Hitwise Search Term Suggestion, I queried on all search terms containing “costume” for the four weeks [...]
Google Earth and Organic Farming
Posted on Oct 03 2005 by LeeAnn Prescott
Recently I was at a farmer’s market in Tahoe City. There was a farmer who was proudly showing his customers pictures of his farm- they were satellite views taken from Google Earth and printed in color. He said, ‘this is from Google Earth – it’s really cool and it only takes about 20 minutes to [...]
Martha Stewart is Making a Comeback
Posted on Oct 02 2005 by LeeAnn Prescott
To me it’s an amazing celebrity comeback story – Martha Stewart’s fans just won’t stop loving her. You can see the story of her life in the past year on the chart below. The blue line on the left axis shows the share of visits to her website, marthastewart.com, and the share of searches for [...]
Notes from Vegas: Search Terms and the Competitive Substitute
Posted on Sep 22 2005 by Bill Tancer
Here’s an interesting concept. While preparing for the Casino Affiliate Convention in Vegas, I stumbled upon the following chart depicting volume of searches on two terms “Online Poker” and “Sports Betting.” In our charting lingo, we would describe these two terms as having a loose butterfly effect (or more technically a negative corellation).
Search Term Pairs
Posted on Sep 22 2005 by Bill Tancer
One of the latest trends in Hitwise Search Term Charting is the concept of charting in related word-pairs. In the example listed below, (which is featured in LeeAnn Prescott’s upcoming Apparrel and Accessories Report) we’ve charted the volume of searches for “engagement rings” and “wedding dresses.” Notice the spike in “engagement rings” searches immediately before [...]