Retailers everywhere are getting in the spirit for the upcoming holiday season with Black Friday and Cyber Monday to kick off the busiest shopping season of the year. It is critical in today’s connected digital environment for marketers to do everything they can to stand out and reach potential customers where and when they are [...]

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With the Democratic and Republican conventions behind us – the 2012 race to the White House is in high speed with pundits talking up the next big political viewing experience – the presidential debates. There is some ‘debate’ as to whether or not these match-ups are in fact game changers in tight races. Even so, [...]

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For professional athletes, it is essential to raise their profiles, establish personal brands and become more attractive to potential sponsors. In a previous post, we tracked online searches of the U.S. Olympic athletes to see who was in the race for online popularity during the Olympics. Now that the games are over and some time [...]

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It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity.  A year-over-year trend shows that “iPhone 5” searches were more popular [...]

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The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked online searches of the U.S. [...]

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Experian Hitwise data shows Bing-powered share of searches increased 1% in July 2012; One-word searches increased 21%in July 2012 versus the same time for 2011 Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches [...]

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The monthly US jobs figures released on August 3rd  stated that the U.S. economy added more jobs in July 2012 despite overall unemployment increasing according to the recent Labor Department report. This trend holds true online as the total US visits to our category of Employment sites increased 8% in July 2012 compared to June 2012 [...]

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It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events.  Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game.  This got us thinking about what sports are winning the online medals in attracting fans to [...]

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In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population. Sites that are [...]

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Summer travel plans are well underway for most and it’s particularly a very popular time for family travel. Catering to families is  a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to [...]

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