Audience Segmentation
GM Employee Discount Post Mortem
Posted on Oct 03 2005 by Bill Tancer
News broke today that the GM Employee Discount program is over. While the GM Employee discount program may not have provided the sales push that GM was hoping for, examination of searches for “GM Employee Discount” compared against market share of visits to the GM site (www.gm.com) indicate that the program may have provided GM [...]
Batman is in, Elmo is out
Posted on Oct 03 2005 by Bill Tancer
Last month we issued a press release that included data on the most searched for Halloween Costumes. This morning I decided to take another look at the data to see what’s hot this year versus last year. Using the Hitwise Search Term Suggestion, I queried on all search terms containing “costume” for the four weeks [...]