As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...]

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With the Democratic and Republican conventions behind us – the 2012 race to the White House is in high speed with pundits talking up the next big political viewing experience – the presidential debates. There is some ‘debate’ as to whether or not these match-ups are in fact game changers in tight races. Even so, [...]

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Our last blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams’ site visitors tend to be men.  The swimming [...]

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In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population. Sites that are [...]

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Summer travel plans are well underway for most and it’s particularly a very popular time for family travel. Catering to families is  a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to [...]

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A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over  the previous year (Source: National Association of Realtors’ “Profile of Buyers and Sellers”). Curious as [...]

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Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for the largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer [...]

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Experian Hitwise recently launched AudienceView which provides a timely solution that delivers a complete view into to the behaviors of your most valuable customers and prospects in order to drive better marketing decisions. Engaging today’s consumers requires brands to connect in a meaningful way to build a lasting customer relationship. AudienceView integrates the world’s largest [...]

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With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last year. In fact, searches for variations of ‘March Madness’ have consistently grown each year [...]

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As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...]

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