Website: http://www.linkedin.com/in/margotbonner
Profile: Margot Bonner provides Hitwise clients with in-depth online consumer behavior analysis. Her analysis addresses clients’ market need to drive their search, display, affiliate, email and social marketing campaigns. Margot also works with other Experian Marketing Services to assist in delivering clients with strategic insights to empower more meaningful connections with their online consumers.
In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend money on a new costume and [...]
For members of the “Facebook Generation“, Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark Zuckerberg revealed further design upgrades at the annual f8 Conference, including “Timeline“, which will be a form of digital biography of our lives and encourages users to see Facebook as a [...]
Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only” to “open access” available to everyone. Opening access created a massive spike in market share of visits for the site, with a 1269% growth from the week ending September 17th to [...]
As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance. In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. [...]
An ABC News/ Washington Post “general-election trial heat” poll released on Tuesday, June 7th indicated that President Obama and former Massachusetts governor Mitt Romney are currently neck and neck among respondents. If the contest for the White House between these two men alone, currently 47% of those polled would vote for Mr. Romney and 47% [...]
As Oprah Winfrey’s 25 year run as the “Queen of Daytime Television” approaches its close, web-users show no signs of letting their infatuation with Ms. Winfrey wane. Searches for all variations of “Oprah” have not slipped over the past three years; though there is a seasonal decline during The Oprah Winfrey Show’s annual summer hiatus. [...]
