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	<title>Hitwise Blog &#187; Margot Bonner</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>“Moonrise Kingdom” Gaining Traction Across Markets</title>
		<link>http://www.experian.com/blogs/hitwise/2012/06/05/%e2%80%9cmoonrise-kingdom%e2%80%9d-gaining-traction-across-markets/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/06/05/%e2%80%9cmoonrise-kingdom%e2%80%9d-gaining-traction-across-markets/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 20:44:41 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[AudienceView]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Geo-targeting]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30122</guid>
		<description><![CDATA[Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for the largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/06/05/%e2%80%9cmoonrise-kingdom%e2%80%9d-gaining-traction-across-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Summer Movie Race: The Avengers Takes Lead</title>
		<link>http://www.experian.com/blogs/hitwise/2012/06/05/summer-movie-race-the-avengers-takes-lead/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/06/05/summer-movie-race-the-avengers-takes-lead/#comments</comments>
		<pubDate>Tue, 05 Jun 2012 20:33:18 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[AudienceView]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Geo-targeting]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30098</guid>
		<description><![CDATA[This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle for superhero dominance is only just [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/06/05/summer-movie-race-the-avengers-takes-lead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Downton Abbey Season 2 Drives Surge in Searches</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/23/downton-abbey-season-2-drives-surge-in-searches/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/23/downton-abbey-season-2-drives-surge-in-searches/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 04:31:48 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[TV Shows]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29873</guid>
		<description><![CDATA[Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400% during season two versus last year’s season one airing (defined by volume of searches YoY). [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/02/23/downton-abbey-season-2-drives-surge-in-searches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“The Forgotten Man” Drives Online Art Frenzy</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/10/%e2%80%9cthe-forgotten-man%e2%80%9d-drives-online-art-frenzy/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/10/%e2%80%9cthe-forgotten-man%e2%80%9d-drives-online-art-frenzy/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 04:16:43 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29847</guid>
		<description><![CDATA[Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption contest on the program’s blog. This contest reignited interest in “The Forgotten Man” specifically and [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/02/10/%e2%80%9cthe-forgotten-man%e2%80%9d-drives-online-art-frenzy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Key Statistics about Facebook</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/02/10-key-statistics-about-facebook/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/02/10-key-statistics-about-facebook/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 04:26:14 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29862</guid>
		<description><![CDATA[As Facebook Inc. filed for its initial-public-offering yesterday afternoon, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial valuation, we’re all already aware of the magnitude of the business – below we reveal [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/02/02/10-key-statistics-about-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super PACs: Colbert Drives Interest in Political Process</title>
		<link>http://www.experian.com/blogs/hitwise/2012/01/30/super-pacs-colbert-drives-interest-in-political-process/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/01/30/super-pacs-colbert-drives-interest-in-political-process/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 03:36:11 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29815</guid>
		<description><![CDATA[The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow&#8221; (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.” (September 2011) and his exploratory committee to become “The President of the United States of South Carolina” (January 2012), Stephen [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/01/30/super-pacs-colbert-drives-interest-in-political-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>SOPA and PIPA: 10 Key Stats to Consider</title>
		<link>http://www.experian.com/blogs/hitwise/2012/01/18/sopa-and-pipa-10-key-stats-to-consider/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/01/18/sopa-and-pipa-10-key-stats-to-consider/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 04:13:50 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29842</guid>
		<description><![CDATA[According to Politico, approximately 7,000 sites are taking part in today’s protest against the House of Representatives&#8217; Stop Online Piracy Act (SOPA) and the Senate&#8217;s Protect Intellectual Property Act (PIPA). Sites including Wikipedia and Craigslist have “gone black” in protest and to raise awareness of these acts. Rather than a traditional “Google Doodle” for the [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/01/18/sopa-and-pipa-10-key-stats-to-consider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Box Office Gross Synchs with Online Behaviors</title>
		<link>http://www.experian.com/blogs/hitwise/2011/12/15/box-office-gross-synchs-with-online-behaviors/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/12/15/box-office-gross-synchs-with-online-behaviors/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:29:43 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Box Office]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/12/15/box-office-gross-synchs-with-online-behaviors/</guid>
		<description><![CDATA[Following a strong Thanksgiving, last week&#8217;s US box office take was the second softest of any this year. Online interest in new releases is tracking with their offline performance and traffic to Fandango is closely trending with the overall box office gross. The correlation between box office performance and Fandango&#8217;s market share suggests that traffic [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/12/15/box-office-gross-synchs-with-online-behaviors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Occupy Wall Street Sites Win Diverse Audience</title>
		<link>http://www.experian.com/blogs/hitwise/2011/11/23/occupy-wall-street-sites-win-diverse-audience/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/11/23/occupy-wall-street-sites-win-diverse-audience/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 11:29:42 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[News and Media]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/11/23/occupy-wall-street-sites-win-diverse-audience/</guid>
		<description><![CDATA[As the Occupy movement passed its two month anniversary last week, Occupy-related sites (e.g occupywallstreet.org) experienced a resurgence in market share of visits. The initial peak in searches for variations of &#8220;occupy&#8221; and traffic to Occupy-related sites occurred in the first two weeks of October, as web-users sought general information about Occupy protests, the movement&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/11/23/occupy-wall-street-sites-win-diverse-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Indecision 2012: Stewart &amp; Colbert  Drive Political Interest</title>
		<link>http://www.experian.com/blogs/hitwise/2011/10/13/indecision-2012-stewart-colbert-drive-political-interest/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/10/13/indecision-2012-stewart-colbert-drive-political-interest/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 16:13:28 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Colbert]]></category>
		<category><![CDATA[Jon Stewart]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[TV Shows]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/10/13/indecision-2012-stewart-colbert-drive-political-interest/</guid>
		<description><![CDATA[Searches for presidential candidates receive a boost following popular segments on The Daily Show and The Colbert Report. After Mr. Romney&#8217;s statement at the Iowa State Fair that &#8220;corporations are people, my friend&#8221;, The Colbert Report aired a segment on August 11th purporting the support of Mr. Colbert (the character) for this position. On August [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/10/13/indecision-2012-stewart-colbert-drive-political-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Stock up on Blue Paint: Smurfs are Halloween Costume Favorite</title>
		<link>http://www.experian.com/blogs/hitwise/2011/09/28/stock-up-on-blue-paint-smurfs-are-halloween-costume-favorite/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/09/28/stock-up-on-blue-paint-smurfs-are-halloween-costume-favorite/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 16:14:29 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Costumes]]></category>
		<category><![CDATA[Halloween]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/09/28/stock-up-on-blue-paint-smurfs-are-halloween-costume-favorite/</guid>
		<description><![CDATA[In the lead-up to Halloween, Experian Hitwise data shows searches for variations of &#8220;costume&#8221; and &#8220;costumes&#8221; are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend money on a new costume and [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/09/28/stock-up-on-blue-paint-smurfs-are-halloween-costume-favorite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Facebook: Where We Reach Out When Life Happens</title>
		<link>http://www.experian.com/blogs/hitwise/2011/09/27/facebook-where-we-reach-out-when-life-happens/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/09/27/facebook-where-we-reach-out-when-life-happens/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:38:48 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/09/27/facebook-where-we-reach-out-when-life-happens/</guid>
		<description><![CDATA[For members of the &#8220;Facebook Generation&#8220;, Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark Zuckerberg revealed further design upgrades at the annual f8 Conference, including &#8220;Timeline&#8220;, which will be a form of digital biography of our lives and encourages users to see Facebook as a [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/09/27/facebook-where-we-reach-out-when-life-happens/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Google+ Opens the Floodgates to All, Market Share Rockets</title>
		<link>http://www.experian.com/blogs/hitwise/2011/09/26/google-opens-the-floodgates-to-all-market-share-rockets/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/09/26/google-opens-the-floodgates-to-all-market-share-rockets/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:57:16 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/09/26/google-opens-the-floodgates-to-all-market-share-rockets/</guid>
		<description><![CDATA[Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from &#8220;invitation-only&#8221; to &#8220;open access&#8221; available to everyone. Opening access created a massive spike in market share of visits for the site, with a 1269% growth from the week ending September 17th to [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/09/26/google-opens-the-floodgates-to-all-market-share-rockets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Latest Political Polls Track with Online Performance for Presidential Candidates</title>
		<link>http://www.experian.com/blogs/hitwise/2011/09/15/latest-political-polls-track-with-online-performance-for-presidential-candidates/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/09/15/latest-political-polls-track-with-online-performance-for-presidential-candidates/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:04:15 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Politics 2012]]></category>
		<category><![CDATA[POTUS]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2011/09/15/latest-political-polls-track-with-online-performance-for-presidential-candidates/</guid>
		<description><![CDATA[As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates&#8217; websites showed similar performance. In the lead-up to Ms. Bachmann&#8217;s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/09/15/latest-political-polls-track-with-online-performance-for-presidential-candidates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Romney&#8217;s Tie with Obama in Poll Belies Online Performance</title>
		<link>http://www.experian.com/blogs/hitwise/2011/06/09/romneys-tie-with-obama-in-poll-belies-online-performance/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/06/09/romneys-tie-with-obama-in-poll-belies-online-performance/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 15:58:55 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Presidential Campaigns]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2011/06/09/romneys-tie-with-obama-in-poll-belies-online-performance/</guid>
		<description><![CDATA[An ABC News/ Washington Post &#8220;general-election trial heat&#8221; poll released on Tuesday, June 7th indicated that President Obama and former Massachusetts governor Mitt Romney are currently neck and neck among respondents. If the contest for the White House between these two men alone, currently 47% of those polled would vote for Mr. Romney and 47% [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/06/09/romneys-tie-with-obama-in-poll-belies-online-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Era That Shows No Signs of Ending: Oprah Online</title>
		<link>http://www.experian.com/blogs/hitwise/2011/05/20/the-era-that-shows-no-signs-of-ending-oprah-online/</link>
		<comments>http://www.experian.com/blogs/hitwise/2011/05/20/the-era-that-shows-no-signs-of-ending-oprah-online/#comments</comments>
		<pubDate>Fri, 20 May 2011 17:53:18 +0000</pubDate>
		<dc:creator>Margot Bonner</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Oprah]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/ilovedata/2011/05/20/the-era-that-shows-no-signs-of-ending-oprah-online/</guid>
		<description><![CDATA[As Oprah Winfrey&#8217;s 25 year run as the &#8220;Queen of Daytime Television&#8221; approaches its close, web-users show no signs of letting their infatuation with Ms. Winfrey wane. Searches for all variations of &#8220;Oprah&#8221; have not slipped over the past three years; though there is a seasonal decline during The Oprah Winfrey Show&#8217;s annual summer hiatus. [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2011/05/20/the-era-that-shows-no-signs-of-ending-oprah-online/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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