Website: http://www.linkedin.com/in/margotbonner
Profile: Margot Bonner provides Hitwise clients with in-depth online consumer behavior analysis. Her analysis addresses clients’ market need to drive their search, display, affiliate, email and social marketing campaigns. Margot also works with other Experian Marketing Services to assist in delivering clients with strategic insights to empower more meaningful connections with their online consumers.
Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for the largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer [...]
This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle for superhero dominance is only just [...]
Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400% during season two versus last year’s season one airing (defined by volume of searches YoY). [...]
Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption contest on the program’s blog. This contest reignited interest in “The Forgotten Man” specifically and [...]
As Facebook Inc. filed for its initial-public-offering yesterday afternoon, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial valuation, we’re all already aware of the magnitude of the business – below we reveal [...]
The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow” (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.” (September 2011) and his exploratory committee to become “The President of the United States of South Carolina” (January 2012), Stephen [...]
According to Politico, approximately 7,000 sites are taking part in today’s protest against the House of Representatives’ Stop Online Piracy Act (SOPA) and the Senate’s Protect Intellectual Property Act (PIPA). Sites including Wikipedia and Craigslist have “gone black” in protest and to raise awareness of these acts. Rather than a traditional “Google Doodle” for the [...]
Following a strong Thanksgiving, last week’s US box office take was the second softest of any this year. Online interest in new releases is tracking with their offline performance and traffic to Fandango is closely trending with the overall box office gross. The correlation between box office performance and Fandango’s market share suggests that traffic [...]
As the Occupy movement passed its two month anniversary last week, Occupy-related sites (e.g occupywallstreet.org) experienced a resurgence in market share of visits. The initial peak in searches for variations of “occupy” and traffic to Occupy-related sites occurred in the first two weeks of October, as web-users sought general information about Occupy protests, the movement’s [...]
Searches for presidential candidates receive a boost following popular segments on The Daily Show and The Colbert Report. After Mr. Romney’s statement at the Iowa State Fair that “corporations are people, my friend”, The Colbert Report aired a segment on August 11th purporting the support of Mr. Colbert (the character) for this position. On August [...]
