It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity.  A year-over-year trend shows that “iPhone 5” searches were more popular [...]

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It’s not too early to turn up your Father’s Day Marketing efforts.  Mother’s Day still rules over Father’s Day when it comes to search volume.  But, when consumers are looking for gifts for Dear Old Dad, they start earlier.  Father’s Day searches start to increase as far out as 6 weeks before the holiday, indicating [...]

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Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online on January 10th in anticipation of the in-store and online launch which took place on [...]

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The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan parties and find merchandise. An analysis of the top 25 search terms containing “Superbowl” or [...]

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The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. The invitation only site received nearly 11 million total visits [...]

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The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year over year while visits to job search websites are up 9% during the same time [...]

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The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers. The share of searches for the portfolio of retail-related layaway terms peaked much earlier, the week ending October 22, 2011 and was up 121% from the previous years’ peak in layaway terms which occurred the week [...]

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Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast. Traffic during the 2011 holiday season shows that searches on “Thanksgiving [...]

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On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone 5 instead of an upgrade to [...]

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ABC’s Bachelor franchise, which consists of The Bachelor, The Bachelorette, and Bachelor Pad, has become a popular topic in gossip magazines, news & entertainment shows and on various websites. Web traffic data from Hitwise shows that in the 12 rolling weeks ending August 20th, three of the top ten search terms driving traffic to ABC.go.com [...]

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