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Playmobil Egypt – Hot Holiday Product
Posted on Dec 16 2009 by Heather Hopkins
The term “playmobil egypt” appeared #6 among the Fast Moving Search Terms sending visits to Shopping and Classifieds websites, entering the ranks of the most searched for products this holiday season. Searches for “playmobil egypt” soared from 0% a week ago to overtake searches for the “playmobil” brand name. This subject is near and dear [...]
Canadians Hunt for Grey Suede Boots
Posted on Nov 24 2009 by Heather Hopkins
The search term “grey suede boots” was a Fast Moving Search Term last week in Canada among search terms sending visits to Shopping and Classifieds websites. The term appeared #2 on the Fast Moving Search Terms report and is a good example of an opportunity for Canadian retailers. The following table shows the top 20 [...]
Sarah Palin Frenzy Picks Up Online
Posted on Nov 24 2009 by Heather Hopkins
With her new book out, an appearance on Oprah and a controversial photo on the cover of Newsweek, searches for “sarah palin” rocketed last week. Searches for “sarah palin” increased more than 3 fold last week to account for 0.024% of all US Internet searches. Last week, searches for “sarah palin” didn’t reach the levels [...]
Top Canadian Travel Websites
Posted on Nov 16 2009 by Heather Hopkins
Canada is home to one national airline (Air Canada), a major regional carrier (Westjet), a few low cost carriers and international competition on international routes. One might expect Canadians to head directly to AirCanada.com to make bookings, however, Hitwise data reveal that Canadians continue to compare deals across carriers, in particular using online travel agencies. [...]
Canadians Searching for Flu Shot Side Effects
Posted on Nov 12 2009 by Heather Hopkins
Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term “swine flu symptoms’ continues to dominate flu related searches, the share of searches for “swine flu symptoms” declined by 49% last week. At the same time, a [...]
Canadian Banks Brand Association
Posted on Nov 04 2009 by Heather Hopkins
Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes consumers associate wtih that brand. The data, updated weekly is far more timely and cost [...]
Canadian Banks, Internet Search Data and Brand Strength
Posted on Oct 15 2009 by Heather Hopkins
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the “top of mindedness” of any particular brand. I did some analysis of the top search terms sending visits to Canadian banks to see how Canadians search for their banks. The top search term sending Canadian [...]
Google Street View Launches in Canada
Posted on Oct 14 2009 by Heather Hopkins
Google launched Street View to 10 Canadian cities last week. Our Canadian fast moving search terms report was filled with references to Street View. The #1 fast moving search term last week was “google street view” and 4 of the top 10 fast moving search terms related to the launch. The launch pushed up the [...]
Tylenol Recall – Parents Using Yahoo! Search?
Posted on Sep 29 2009 by Heather Hopkins
Last week’s recall by Johnson & Johnson of some of its liquid Tylenol, in particular some Children’s Tylenol, products has caused a stir among parents. I was not alone in searching for details of the recall online before I dashed to our medicine cabinet to see if we had any of the recalled products. It [...]
Canadian Banks – Who Are They Competing With Online
Posted on Sep 23 2009 by Heather Hopkins
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half (47%) of visits to Banks and Financial Institutions websites came from other Banks and Financial [...]