About Heather Hopkins
Profile:
Posts by Heather Hopkins
Gas Prices – Who Cares?
Posted on Nov 13 2007 by Heather Hopkins
Gas prices hit $3 a gallon and continue to rise as they catch up with record high oil prices. We saw a 6 fold increase in the share of US Internet searches for “gas prices” last week and the term hit its highest peak since May. A search term suggestion report reveals that (as you’d [...]
Guitar Hero 3 Most Searched for Video Game
Posted on Nov 08 2007 by Heather Hopkins
Guitar Hero 3 launched 28th October and has since garnered $115 for Activision whose chairman today revealed that Activision has shipped more of the Guitar Hero 3 game than any other in its history. In short order Guitar Hero 3 became the most searched for video game based on share of US Internet searches. The [...]
Wal-Mart “Secret” Sale Boosts Traffic
Posted on Nov 07 2007 by Heather Hopkins
Wal-Mart held a “secret” sale on Friday last week with (according to PC Magazine) “some big deals for tech enthusiasts”. Typically holiday sales begin at Thanksgiving, but Wal-Mart launched its sale earlier than most other retailers and earlier than it has in the past. Share of US Internet visits to Wal-Mart.com were up 26% last [...]
iTunes overtakes Free Music Downloads in Internet Searches
Posted on Oct 31 2007 by Heather Hopkins
I noticed a few weeks ago that US Internet searches for “itunes” had overtaken searches for “free music downloads”. As you can see from the following chart, the share of US Internet searches for “free music downloads” and “itunes” follow a similar pattern. Over the holidays searches for “itunes” and “free music downloads” spike as [...]
Snopes and The Golden Compass Controversy
Posted on Oct 30 2007 by Heather Hopkins
Snopes.com, we’ve all used it (or been referred to it by level headed friends) to debunk urban myths, but how much traffic does the site receive? The answer is – more last week than at any time in the past 15 months. I noticed the website among my fast movers report and having long used [...]
MRSA Hand Washing Message Lost Online
Posted on Oct 23 2007 by Heather Hopkins
The tragic death of a Virginia teenager and a federal report issued last week raised public concerns about MRSA also known as Staph Infection. I’ve been blogging for Hitwise in the UK for the past couple of years and MRSA has been an on-going and high profile concern there – particularly for hospitals. With the [...]