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	<title>Hitwise Blog &#187; Diana Illiano</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>Holiday hot products &#8211; tablets top the list and the Furby is back!</title>
		<link>http://www.experian.com/blogs/hitwise/2012/11/12/holiday-hot-products-tablets-top-the-list-and-the-furby-is-back/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/11/12/holiday-hot-products-tablets-top-the-list-and-the-furby-is-back/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 21:57:02 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Hitwise Data Center]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Holiday Retail]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search Strategies]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30969</guid>
		<description><![CDATA[It is time for us to polish off our crystal ball and give our predictions straight from consumers’ fingertips for the hot products of the 2012 holiday season. Gadgets will reign across many ages Tablets including LeapPads, Tabeos, iPads, Kindles and others will continue to be a popular gift this year, with more choices than [...]]]></description>
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		</item>
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		<title>Identifying online Black Friday shoppers</title>
		<link>http://www.experian.com/blogs/hitwise/2012/10/10/identifying-online-black-friday-shoppers/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/10/10/identifying-online-black-friday-shoppers/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 18:05:15 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Hitwise Data Center]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Holiday Retail]]></category>
		<category><![CDATA[Shopping]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30922</guid>
		<description><![CDATA[As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The preparation for holiday sales</title>
		<link>http://www.experian.com/blogs/hitwise/2012/09/20/the-preparation-for-holiday-sales/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/09/20/the-preparation-for-holiday-sales/#comments</comments>
		<pubDate>Thu, 20 Sep 2012 19:33:59 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Hitwise Data Center]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[Holiday Retail]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30836</guid>
		<description><![CDATA[Retailers everywhere are getting in the spirit for the upcoming holiday season with Black Friday and Cyber Monday to kick off the busiest shopping season of the year. It is critical in today’s connected digital environment for marketers to do everything they can to stand out and reach potential customers where and when they are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top news &amp; media websites for key voter segments</title>
		<link>http://www.experian.com/blogs/hitwise/2012/09/18/top-news-media-websites-for-key-voter-segments/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/09/18/top-news-media-websites-for-key-voter-segments/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 21:09:23 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[consumer segmentation]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[online consumer behavior]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30761</guid>
		<description><![CDATA[With the Democratic and Republican conventions behind us – the 2012 race to the White House is in high speed with pundits talking up the next big political viewing experience – the presidential debates. There is some ‘debate’ as to whether or not these match-ups are in fact game changers in tight races. Even so, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketable U.S. Olympians that will stand the test of time</title>
		<link>http://www.experian.com/blogs/hitwise/2012/08/30/marketable-u-s-olympians-that-will-stand-the-test-of-time/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/08/30/marketable-u-s-olympians-that-will-stand-the-test-of-time/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 13:37:36 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30729</guid>
		<description><![CDATA[For professional athletes, it is essential to raise their profiles, establish personal brands and become more attractive to potential sponsors. In a previous post, we tracked online searches of the U.S. Olympic athletes to see who was in the race for online popularity during the Olympics. Now that the games are over and some time [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Most searched Olympians of 2012 London games</title>
		<link>http://www.experian.com/blogs/hitwise/2012/08/15/most-searched-olympians-of-2012-london-games/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/08/15/most-searched-olympians-of-2012-london-games/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 14:20:46 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[Fast Moving Search Terms]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30620</guid>
		<description><![CDATA[The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched? Over the past few weeks we have tracked online searches of the U.S. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lifestyles of Team USA fans vary by sport</title>
		<link>http://www.experian.com/blogs/hitwise/2012/07/27/lifestyles-of-team-usa-fans-vary-by-sport/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/07/27/lifestyles-of-team-usa-fans-vary-by-sport/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 15:49:35 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[lifesyle segmentation]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[online consumer behavior]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30524</guid>
		<description><![CDATA[Our last blog post looked at the differences in the behavior of visitors to USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). In this post, we try to understand more about who these fans are and what makes them tick. The Olympic teams&#8217; site visitors tend to be men.  The swimming [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/07/27/lifestyles-of-team-usa-fans-vary-by-sport/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Track ahead of the competition &#8211; who will make it to finish line?</title>
		<link>http://www.experian.com/blogs/hitwise/2012/07/26/track-ahead-of-the-competition-who-will-make-it-to-finish-line/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/07/26/track-ahead-of-the-competition-who-will-make-it-to-finish-line/#comments</comments>
		<pubDate>Thu, 26 Jul 2012 20:22:08 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[online consumer behavior]]></category>
		<category><![CDATA[sports websites]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30481</guid>
		<description><![CDATA[It’s Olympics time – the once-every-four-year period where all of the preparation and hype give way to the actual events.  Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game.  This got us thinking about what sports are winning the online medals in attracting fans to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finding Creditworthy Customers</title>
		<link>http://www.experian.com/blogs/hitwise/2012/07/22/finding-credit-worthy-customers/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/07/22/finding-credit-worthy-customers/#comments</comments>
		<pubDate>Sun, 22 Jul 2012 20:15:10 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[consumer segmentation]]></category>
		<category><![CDATA[online consumer behavior]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30453</guid>
		<description><![CDATA[In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population. Sites that are [...]]]></description>
		<wfw:commentRss>http://www.experian.com/blogs/hitwise/2012/07/22/finding-credit-worthy-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Family Travelers Seek Out Deals and Packages</title>
		<link>http://www.experian.com/blogs/hitwise/2012/07/13/family-travelers-seek-out-deals-and-packages/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/07/13/family-travelers-seek-out-deals-and-packages/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 16:31:58 +0000</pubDate>
		<dc:creator>Diana Illiano</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[consumer segments]]></category>
		<category><![CDATA[family travel]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[travel trends]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30422</guid>
		<description><![CDATA[Summer travel plans are well underway for most and it’s particularly a very popular time for family travel. Catering to families is  a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to [...]]]></description>
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		<slash:comments>0</slash:comments>
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