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Posts by Anita Gandhi
Hitwise Goes Public with Improved Methods for Sharing & Integrating Data
Posted on Jun 16 2011 by Anita Gandhi
Dennis Yuscavitch Product Manager, Experian Hitwise Experian Hitwise is excited to announce the release of three new products designed to improve how you share, publish and integrate Hitwise data. Dashboard Guest Sharing Now you can elect to share entire dashboards with any recipient via email by publishing the dashboard to a protected website for the [...]
Actionable Insights: The Combination of Search Data and Organic Search Results with SERPs
Posted on Feb 08 2011 by Anita Gandhi
Dennis Yuscavitch Hitwise endeavors to provide leading enterprise-level products that allow our clients to make smart and timely decisions. Our products are designed to ensure clients can move quickly from analysis to action. In support of those efforts Hitwise recently launched three search-related products that bolster our online Search Intelligence product suite: Search Engine Results [...]
The Power of the Search Funnel
Posted on Dec 10 2010 by Anita Gandhi
From Tim Keelan, Senior Account Manager at Hitwise: Using Hitwise Search Intelligence, our clients have mined millions of keywords over the years. These keywords provided new SEM/SEO opportunities, as well as insight into understanding user intent. With the launch of Search Term Sequencing, clients will now be able to take their efforts to the next [...]
Building on Powerful Demographics with Rank by Audience
Posted on Aug 11 2010 by Anita Gandhi
Unlike Prince, who recently proclaimed the internet as “over“, Harriet Hitwise believes the internet is alive and thriving. Harriet has created a series of successful, yet niche, online content platforms – most recently one that includes a lifestyle blog for young adults in the St. Paul, Minnesota area. In order to understand her particular audience, [...]
The Second Long Tail: Internal Search Terms
Posted on Dec 16 2009 by Anita Gandhi
From Tim Keelan, Senior Account Manager at Hitwise: Our savvy clients use Hitwise Search Intelligence to expand on their keyword lists using their competitors search term traffic. Each week they examine the long tail of searches and make sure every term is captured for SEM/SEO. Despite their best efforts, they must take for granted that [...]
Use Mosaic to Understand the U.S. Hispanic Online Audience
Posted on Aug 28 2009 by Anita Gandhi
As the largest ethnic minority in the U.S. and the fastest growing segment of the population, it is becoming essential that companies understand the U.S. Hispanic community and how best to market to them. Subscribers to the Mosaic Lifestyle segmentation tool in Hitwise have a head-start. It’s as simple as this: Step 1: Navigate to [...]
Find the Most Relevant Social Networks and Blogs
Posted on Aug 21 2009 by Anita Gandhi
With the multitude of Social Networks, Forums and Blogs available to web-users, you can find sites devoted to almost any possible interest and activity. This is great news for marketers, whether you’re building a media plan, looking for a promotional partner, or trying to find link partners for SEO. These sites offer the epitome of [...]
What Traffic Sources Are You Missing?
Posted on Aug 18 2009 by Anita Gandhi
There are many useful things you can do with Hitwise’s new “compare” feature. High on the list is uncovering successful traffic sources that your competitors have found. The compare feature gives you the ability to see what sites your competitors are getting traffic from that you are missing out on. It is as easy as [...]