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	<title>Hitwise Blog &#187; Andrew Lopanik</title>
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	<link>http://www.experian.com/blogs/hitwise</link>
	<description>Insights about online marketing, e-commerce and industry trends</description>
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		<title>NHL Dominant in Canada, Popularity on the Rise in the US</title>
		<link>http://www.experian.com/blogs/hitwise/2012/05/25/nhl-dominant-in-canada-popularity-on-the-rise-in-the-us/</link>
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		<pubDate>Fri, 25 May 2012 17:13:34 +0000</pubDate>
		<dc:creator>Andrew Lopanik</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Ottawa Senators]]></category>
		<category><![CDATA[Professional Sports]]></category>
		<category><![CDATA[Search Intelligence]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=30065</guid>
		<description><![CDATA[For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year. Specifically, when the last Canadian-based NHL team was eliminated [...]]]></description>
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		<title>Kentucky and Louisville Fans have “March Madness” Fever</title>
		<link>http://www.experian.com/blogs/hitwise/2012/03/30/kentucky-and-louisville-fans-have-%e2%80%9cmarch-madness%e2%80%9d-fever/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/03/30/kentucky-and-louisville-fans-have-%e2%80%9cmarch-madness%e2%80%9d-fever/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 16:12:14 +0000</pubDate>
		<dc:creator>Andrew Lopanik</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/2012/03/30/kentucky-and-louisville-fans-have-%e2%80%9cmarch-madness%e2%80%9d-fever/</guid>
		<description><![CDATA[With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last year. In fact, searches for variations of ‘March Madness’ have consistently grown each year [...]]]></description>
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		<title>Boston Fans are “Super” Engaged Online Compared to New York</title>
		<link>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/</link>
		<comments>http://www.experian.com/blogs/hitwise/2012/02/03/boston-fans-are-%e2%80%9csuper%e2%80%9d-engaged-online-compared-to-new-york/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 06:23:29 +0000</pubDate>
		<dc:creator>Andrew Lopanik</dc:creator>
				<category><![CDATA[Audience Segmentation]]></category>
		<category><![CDATA[Traffic Acquisition]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Strategies]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.experian.com/blogs/hitwise/?p=29857</guid>
		<description><![CDATA[As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...]]]></description>
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