About Andrew Lopanik
Website: http://www.hitwise.com
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Posts by Andrew Lopanik
NHL Dominant in Canada, Popularity on the Rise in the US
Posted on May 25 2012 by Andrew Lopanik
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year. Specifically, when the last Canadian-based NHL team was eliminated [...]
Kentucky and Louisville Fans have “March Madness” Fever
Posted on Mar 30 2012 by Andrew Lopanik
With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last year. In fact, searches for variations of ‘March Madness’ have consistently grown each year [...]
Boston Fans are “Super” Engaged Online Compared to New York
Posted on Feb 03 2012 by Andrew Lopanik
As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and 2010 share of visits to NFL Sites increased 71% while between 2010 and 2011 visits [...]