As we head into the Florida primary on January 31st, we analyzed a category of the four remaining Republican presidential candidates to see who was receiving the most visits from the state of Florida. Experian Hitwise data shows that the Mitt Romney site received the majority of visits from Florida for the four weeks ending January 28, 2012. This is in contrast to the US overall, as Newt Gingrich’s site received the most visits last week.

This is the third straight week that the Romney site has received the most visits from users in Florida compared to the other candidates. However, online visits don’t necessarily translate to offline votes as people in Florida may be more interested in learning what they can about Romney versus the other candidates. The search variations on Mitt Romney searches this past week centered on his tax returns and overall net worth. Prior to this week the many of the searches were focused on his background, his family and his net worth.

Looking at the segmented visits from users in Florida to the Politics category, the top visited websites were FOX News – Politics, followed by NBC Politics and MSNBC First Read.

Please visit our Political Data center for more stats.