Total US visits to the top 500 Retail websites increased 9% on Thanksgiving as compared to 2010 and received more than 176 million US visits. Traffic increased each day leading up to the Thanksgiving holiday and the total visits jumped 57% on Thanksgiving Day from the previous day, Nov. 23, 2011.

Among the categories driving the growth in traffic on Thanksgiving Day were Department stores (e.g. Amazon and Wal-Mart) and Appliances & Electronics (e.g. Best Buy) and Video & Games (e.g. Game Stop).

Below is a list of the top visited retail sites on Thanksgiving Day:

Many of the major retail websites experienced growth on Thanksgiving Day, including Wal-Mart, Amazon, Best Buy, and Kohl’s. Walmart.com was the most visited website on Thanksgiving for the 7th year in a row.
Our Black Friday data will be out later today, the top day for retail traffic for the past two years. We’ll see if the offline madness also translated to online visits.