Whilst Kate Middleton and Prince William have asked that those wishing to send wedding gifts refer instead to their Charitable Gift Fund, everyone else seems to view the Royal Wedding as a potential cash cow.
From Papa John’s “pizza portrait” of the betrothed, to Lifetime network’s made-for-television movie “William & Kate – Let Love Rule”, companies are working every angle to capture a piece of the American public’s interest in the impending nuptials. These campaigns are not unbidden, as interest in the wedding continues to escalate; indeed, “royal wedding” has become the fifth largest variation of the search term “wedding” in the US.

Search traffic from related terms has not yet returned to the peak which arose from the royal couple’s engagement announcement last November, but over the past two months search clicks from variations of “Kate Middleton”, “Prince William” and “Royal Wedding” have been growing week-to-week.

As sites prepare to capitalize on this trend, it is important to note that web-users are clicking on organic search results when performing searches related to the Royal Wedding. Additionally, as sites build content to optimize for the wedding, it should be noted that searches for “Kate Middleton” accounted for more than twice as many clicks as searches for “Prince William”.

Thanks to Margot Bonner, an Analyst with the Custom Data & Analytics group for the analysis behind today’s blog post.