Consumer electronics and gadgets are always popular holiday gifts and this season the iPod Touch, iPad and Amazon’s Kindle were among the top search terms for CE products over the past 4 weeks. The analysis is based upon a portfolio of over 16,000 products in the consumer electronics category to measure consumer demand. While these popular products are driving sales, they are also creating heavy competition for paid search spending where keywords such as ‘ipod touch’ drove 54% of traffic to websites through paid clicks.

Search clicks on the search terms ‘ipad’ and ‘kindle’ increased the most year-over-year among products within the portfolio for Electronics. The other products that dominated the top 10 for year-over-year increases were the Nook from Barnes & Noble, Xbox 360 Kinect and iPhone 4.

Amazon received the highest share of traffic from the search terms within the Electronics portfolio, followed by Wal-Mart and Best Buy over the past 4 weeks. Due to the popularity and heavy competition in the Consumer Electronics category, the share of paid clicks for the top keywords in this portfolio among the retailers is between 54% and 77%.