Nov
19
2010

Facebook.com generates nearly 1 in 4 page views in the US

In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week.
Sm WMS Facebook 11-13-2010.png
The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.39%.
Sm WPVs Facebook 11-13-2010.png
*Visits are to the Facebook.com and Google.com domains in the US only and excludes mobile traffic.


  1. Facebook USA: 1 in 4 Page Views

    Hitwise: Facebook represents 1 in 10 US Internet visits and close to 1 in 4 page views, +60% since March; http://eicker.at/1h

  2. Facebook USA: 1 in 4 Page Views

    Hitwise: Facebook represents 1 in 10 US Internet visits and close to 1 in 4 page views, +60% since March; http://eicker.at/1h

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    • common sense
    • November 20th, 2010

    How many of those page views are actually just refreshes? Or people just loading the page to check an update and closing it?
    I’m sure lots of people sit in front of their facebook pages like mice at a lab switch (push button, receive reward), but a good number access it through mobile devices that may count as a page hit, but aren’t actually doing anything.
    All the other websites people do stuff with. most people just load facebook and let it run until something interesting pops up.

  4. This statistics is simply mindbogglingly, I means 1 in 4 pageviews on the internet is on Facebook, once this figure hits 1 in 3 then Facebook will have officially out-dominated Google.

  5. Sissela Kyle hann före

    Något håller på att ske med internet, det internet vi känner till idag börjar tappa mark. Förändringen behöver inte vara negativ, borde snarare vara tvärtom eftersom den drivs av oss användare. Internets omvandlingen handlar om appar och soci…

  6. Facebook: “Crack Cocaine Of The Internet”

    Hitwise released a report saying Facebook.com generates nearly 1 in 4 page views in the US. It well surpassed Google in terms of in visits and greatly surpassed Google in terms of “page views.” Hitwise said, “The market share of…

    • Edward
    • November 22nd, 2010

    Few tips for Google:
    - Eliminate Instant Search.
    - Don’t start every single service that someone else already started, (you clearly cannot handle all)
    - Don’t poke your nose in other people/companies business.
    - Stick with regular search, e-mail is fine and apps are not bad at all, anything beyond that is too much.
    - Support, well that’s not the greatest at all, get the control over the actual spam and stop bugging people who make honest living.
    The list could go on, but you get the point.
    Way to go Facebook.

  7. When you talk about “content consumption” through social network sites like Facebook you cover just a tiny part of the content one consumes: I for example read news site, search for content I really need in the area of programming, use e-mail services etc.
    Facebook is just a great way to share and/or talk to friends on various topics occasionally. That’s all. It’s easier to keep in touch this way than any other traditional way.
    If Facebook is so great, why when I look at “recent news” I only get coverage for the last 2 1/2 days? Why not forever or at least several months?

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  9. that’s really great to listen that facebook surpassed Google.com, all the users heaving great form the network, i should give thanks for connecting people . facebook is goin frendly for the users.

  10. Staggering figures.
    What’s even more staggering is that the above doesn’t include Facebook’s 100 plus million app downloads. There’s no doubt Facebook is dominating the mobile web too.
    It doesn’t look there’s sign of slowing so I think we can expect these figures to get even higher in the near future. Scary stuff

  11. Amazing to see how a website has become so popular in such a short amount of time

  12. Interesting to see how now facebook registration are down in both the US & UK. Users are getting fed up with ‘boring” facebook – their pitiful attempt of skype integration…and where are the new applications??

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