14
2010
Heat Wave Sends Canadians to Weather Websites and in Search of Air Conditioners
We Canadians are notorious for our weather talk. Last week’s heat wave in Ontario and Eastern Quebec, Ottawa, Toronto and Montreal in particular, drove our obsession to new heights. Weather websites accounted for more than 1 in every 100 Canadian internet visits. Canadians were twice as likely to vistis Weather websites last week than were Americans (many of whom also suffered the same heat wave).
The following table lists the top 10 Weather websites last week.

The heat wave also drove up searches for air conditioners and other ways to cool down. The #1 Fast Moving Search Term sending visits to Shopping and Classifieds websites last week was “climatiseur portatif” (portable air conditioner). At #3 was “climatiseur” (air conditioner). These were also the #1 and #2 Fast Moving Search Terms sending visits to House and Garden websites. Also among the top 10 Fast Moving Search Terms to this category were “air climatise”, “air conditioner” and “swimming pools”.


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