http://www.experian.com/blogs/hitwise/2010/05/03/united-and-continental-merger/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/hitwise/2010/05/03/united-and-continental-merger/#comment-28367 RobertKCole Mon, 03 May 2010 14:53:32 +0000 http://www.experian.com/blogs/ilovedata/2010/05/03/united-and-continental-merger/#comment-28367 It looks like historically Delta and Northwest had about 9% and 6% shares respectively. Post merger, they have about 13%, so there was some contraction. I'm thinking if Continental / United experience the same scenario due to overlapping route structures, etc. they will wind up falling short of American by a point or so. That will be an interesting analysis to run once the merger is complete and the volumes stabilize. It looks like historically Delta and Northwest had about 9% and 6% shares respectively. Post merger, they have about 13%, so there was some contraction.
I’m thinking if Continental / United experience the same scenario due to overlapping route structures, etc. they will wind up falling short of American by a point or so.
That will be an interesting analysis to run once the merger is complete and the volumes stabilize.

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