Comments on: News Corp. – If You de-Index Will They Still Come? http://www.experian.com/blogs/hitwise/2009/11/23/news-corp-if-you-de-index-will-they-still-come/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: dave http://www.experian.com/blogs/hitwise/2009/11/23/news-corp-if-you-de-index-will-they-still-come/#comment-27998 dave Tue, 24 Nov 2009 11:28:41 +0000 http://www.experian.com/blogs/ilovedata/2009/11/23/news-corp-if-you-de-index-will-they-still-come/#comment-27998 You're right, patricia, but if we're going to step far enough back to include what the traffic does on the site, we might as well step far enough back to consider the loss of mindshare among the casual visitors from Google News. It -is- a good thing for people to click through from Google News, because that results in more (free) placements of "Wall Street Journal" links on the Google News aggregator pages as high-quality sources. You’re right, patricia, but if we’re going to step far enough back to include what the traffic does on the site, we might as well step far enough back to consider the loss of mindshare among the casual visitors from Google News. It -is- a good thing for people to click through from Google News, because that results in more (free) placements of “Wall Street Journal” links on the Google News aggregator pages as high-quality sources.

]]> By: Search Engine News http://www.experian.com/blogs/hitwise/2009/11/23/news-corp-if-you-de-index-will-they-still-come/#comment-27999 Search Engine News Tue, 24 Nov 2009 11:15:27 +0000 http://www.experian.com/blogs/ilovedata/2009/11/23/news-corp-if-you-de-index-will-they-still-come/#comment-27999 <strong>Microsoft-News Corp. Talks: A Marriage Made in Hell?</strong> Two weeks ago, I commented on Rupert Murdoch's threat that News Corp. was thinking of blocking Google Microsoft-News Corp. Talks: A Marriage Made in Hell?

Two weeks ago, I commented on Rupert Murdoch's threat that News Corp. was thinking of blocking Google

]]> By: patricia http://www.experian.com/blogs/hitwise/2009/11/23/news-corp-if-you-de-index-will-they-still-come/#comment-27997 patricia Tue, 24 Nov 2009 09:55:46 +0000 http://www.experian.com/blogs/ilovedata/2009/11/23/news-corp-if-you-de-index-will-they-still-come/#comment-27997 I don't think you can adequately say any of this without sharing what the traffic is doing once it hits news corp sites. Traffic doesn't always mean audience. Lots of search traffic bounces in under less than a minute and doesn't come back -- without session times, repeat visitors, etc. you can't qualify that traffic being driven anywhere actually constitutes value. Audience and traffic are two very different things in the internet world. Lots of sites are finding out the very hard way that just because they get a lot of traffic coming in, it doesn't mean its viable. I don’t think you can adequately say any of this without sharing what the traffic is doing once it hits news corp sites. Traffic doesn’t always mean audience. Lots of search traffic bounces in under less than a minute and doesn’t come back — without session times, repeat visitors, etc. you can’t qualify that traffic being driven anywhere actually constitutes value. Audience and traffic are two very different things in the internet world. Lots of sites are finding out the very hard way that just because they get a lot of traffic coming in, it doesn’t mean its viable.

]]>