Comments on: Twitter Revisited – in More than 140 Characters http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Peter Falkson http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27940 Peter Falkson Fri, 30 Oct 2009 09:38:32 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27940 Facebook appears to be here to stay, I can't say the same about Twitter. Facebook appears to be here to stay, I can’t say the same about Twitter.

]]> By: Keith Errington http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27939 Keith Errington Fri, 30 Oct 2009 08:01:26 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27939 Out of all the people I know using Twitter, not one of them uses the Twitter web site to post tweets. And when I look at the people I am following, it shows the client they used - maybe one in twenty are posting from Twitter. Most are posting from mobile clients or desktop software. (Of course that's not forgetting that you can post to Facebook from third party software and mobile devices). Until this usage is measured any data is suspect at best. Out of all the people I know using Twitter, not one of them uses the Twitter web site to post tweets.
And when I look at the people I am following, it shows the client they used – maybe one in twenty are posting from Twitter. Most are posting from mobile clients or desktop software.
(Of course that’s not forgetting that you can post to Facebook from third party software and mobile devices).
Until this usage is measured any data is suspect at best.

]]> By: Warren Pearce http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27938 Warren Pearce Thu, 29 Oct 2009 17:41:58 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27938 While there's clearly a difference in scale between the two sites, comparing visits to the website isn't an accurate way of measuring total Twitter use (as I'm sure you're aware). This report suggests a large percentage of users do their tweeting via apps other than twitter.com <a href="http://www.sysomos.com/insidetwitter/" rel="nofollow">http://www.sysomos.com/insidetwitter/</a> From the data presented by Hitwise, the unknown is whether the percentage of people using apps is increasing to take up the slack in website dropoff. I have no evidence to suggest one way or the other... While there’s clearly a difference in scale between the two sites, comparing visits to the website isn’t an accurate way of measuring total Twitter use (as I’m sure you’re aware).
This report suggests a large percentage of users do their tweeting via apps other than twitter.com http://www.sysomos.com/insidetwitter/
From the data presented by Hitwise, the unknown is whether the percentage of people using apps is increasing to take up the slack in website dropoff. I have no evidence to suggest one way or the other…

]]> By: Mike http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27937 Mike Thu, 29 Oct 2009 17:41:54 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27937 I'd also like to see trends of number of Tweets. Another stat that might be interesting is the rate of unfollowing. For example, early on I Tweeted a lot and followed a lot of people. But as I burned out and realized minimal return on time spent on Twitter, I started Tweeting less and unfollowing people who were "junking up" my stream. This of course naturally shrunk my usage, and therefore I imagine those two trends would provide some indication of usage for others as well. I’d also like to see trends of number of Tweets. Another stat that might be interesting is the rate of unfollowing. For example, early on I Tweeted a lot and followed a lot of people. But as I burned out and realized minimal return on time spent on Twitter, I started Tweeting less and unfollowing people who were “junking up” my stream. This of course naturally shrunk my usage, and therefore I imagine those two trends would provide some indication of usage for others as well.

]]> By: Dixon Hamby http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27936 Dixon Hamby Thu, 29 Oct 2009 16:58:18 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27936 If it doesnt count application traffic it is meaningless. Most people get on tweetdeck or something similar. If it doesnt count application traffic it is meaningless. Most people get on tweetdeck or something similar.

]]> By: Twitter_Tips http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27935 Twitter_Tips Thu, 29 Oct 2009 16:16:30 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27935 Some data on users coming to Twitter via the API is publicly available, though not comprehensive. Shouldn't you at least mention it? Some data on users coming to Twitter via the API is publicly available, though not comprehensive. Shouldn’t you at least mention it?

]]> By: Wir sprechen Online. http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27941 Wir sprechen Online. Thu, 29 Oct 2009 13:47:58 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27941 <strong>Facebook vs. Twitter IV.</strong> Hitwise: There is a competitive threat that Twitter (0.14%) may pose to a 6.10% Facebook reach (USA); http://j.mp/40Q0nX... Facebook vs. Twitter IV.

Hitwise: There is a competitive threat that Twitter (0.14%) may pose to a 6.10% Facebook reach (USA); http://j.mp/40Q0nX…

]]> By: Rahul Deshmukh http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27934 Rahul Deshmukh Thu, 29 Oct 2009 13:27:05 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27934 One of the hypothesis I have regarding the drop in traffic to twitter is the the number of applications that are enabling you to use twitter without logging into twitter. What might be interesting to see is number of tweets over period of time. For me, I use 3rd party sites to follow, tweet, retweet and hardly log into twitter. -rahul @thedeshmukhs One of the hypothesis I have regarding the drop in traffic to twitter is the the number of applications that are enabling you to use twitter without logging into twitter. What might be interesting to see is number of tweets over period of time. For me, I use 3rd party sites to follow, tweet, retweet and hardly log into twitter.
-rahul @thedeshmukhs

]]> By: Susannah Fox http://www.experian.com/blogs/hitwise/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27933 Susannah Fox Thu, 29 Oct 2009 13:26:36 +0000 http://www.experian.com/blogs/ilovedata/2009/10/29/twitter-revisited-in-more-than-140-characters/#comment-27933 Hi Bill, Your data is always a tonic - thanks for sharing this and your earlier post, which includes the key caveat: "the above chart indicates visits to Twitter's website, and does not include application and mobile traffic." The Pew Internet Project's surveys also find that social network sites like Facebook still dominate the communications picture (about half of internet users are on a SNS vs 1 in 5 who are on Twitter). The on-the-go updates were really striking to me in our most recent survey - the more wireless devices someone owns, the more likely they are to tweet, for example. We survey researchers have our challenges (low response rates, the expense of cell phone samples...) but now I'm worried about how Hitwise and other traffic measurement firms will adapt to the ever-growing mobile market. Have you addressed that in a separate post? I'd love to hear more since I count on your data to balance our own. Hi Bill,
Your data is always a tonic – thanks for sharing this and your earlier post, which includes the key caveat: “the above chart indicates visits to Twitter’s website, and does not include application and mobile traffic.”
The Pew Internet Project’s surveys also find that social network sites like Facebook still dominate the communications picture (about half of internet users are on a SNS vs 1 in 5 who are on Twitter). The on-the-go updates were really striking to me in our most recent survey – the more wireless devices someone owns, the more likely they are to tweet, for example.
We survey researchers have our challenges (low response rates, the expense of cell phone samples…) but now I’m worried about how Hitwise and other traffic measurement firms will adapt to the ever-growing mobile market. Have you addressed that in a separate post? I’d love to hear more since I count on your data to balance our own.

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