We couldn’t be more pleased about the launch of Experian Hitwise, our new brand that incorporates the identity of our parent, Experian. This is the exciting culmination of a process that began a little over two years ago with the acquisition of Hitwise by Experian. Since then, we’ve found innumerable opportunities that would not have been available to Hitwise as an independent entity.
Experian is the global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Experian Hitwise is the leading online competitive intelligence service, measuring the largest worldwide sample (25 million internet users) and reporting on the most online businesses (over 1 million).
For clients, this integration brings several benefits:
Global reach. Employing 15,000 people in 40 countries, the Experian global network provides local knowledge and resources to support expansion into new markets – as with recent Hitwise launches in Canada and Brazil.
Data and analytical expertise. More than 100,000 clients worldwide tap into Experian’s expertise across Credit and Marketing Services, Decision Analytics and Consumer Interactive offerings. This expertise is leveraged in ongoing enhancements to Hitwise products and processes.
Financial strength. As one of the top performing stocks on the FTSE 100 with revenue of nearly US$4 billion, Experian has the resources to reinvest in the people, data and technology that drive product innovation and greater client value.
Product synergy. Combining complementary Experian Marketing Services products such as CheetahMail, Simmons, MOSAIC, INSOURCE, QAS, FootFall and others leads to offerings that help our customers improve their marketing and grow and protect their market share.
We are looking forward to working with clients, partners, industry bodies and Experian colleagues to expand on the strength of Experian Hitwise. We hope you will join us.
Marc Johnson
Chief Marketing Officer
Experian Hitwise