There are many useful things you can do with Hitwise’s new “compare” feature. High on the list is uncovering successful traffic sources that your competitors have found.
The compare feature gives you the ability to see what sites your competitors are getting traffic from that you are missing out on. It is as easy as this:

Step 1: Navigate to the Clickstream report.


Step 2: Select the “Upstream Websites” report.


Step 3: Enter your site’s URL.


Step 4: Click on “Compare” to open the compare parameters. Enter your competitor’s URL. Choose to view sites that drove traffic to only your competitor.


Step 5: Filter to only include sites in categories where you would be interested in advertising.


Results: Now you have a list of sites that are driving traffic to your competitor’s site, but not to your own. This is your “hit list” for investigating potential new partnerships.