http://www.experian.com/blogs/hitwise/2009/07/14/myspace-returning-to-entertainment/ Insights about online marketing, e-commerce and industry trends Thu, 30 Aug 2012 13:37:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.experian.com/blogs/hitwise/2009/07/14/myspace-returning-to-entertainment/#comment-27746 Colin Donald, Director, Futurescape.TV Wed, 15 Jul 2009 13:40:41 +0000 http://www.experian.com/blogs/ilovedata/2009/07/14/myspace-returning-to-entertainment/#comment-27746 Bill, Fascinating seeing the decline in the stats. Mid-2006, when Bands and Artists Upstream was taking off, was the same time I blogged: Will MySpace monopolise music marketing? It was based on observing that London-based indie bands were suddenly all adding a MySpace URL to their street posters: <a href="http://tinyurl.com/mazpl9" rel="nofollow">http://tinyurl.com/mazpl9</a> MySpace could still do well with an entertainment-based strategy, given News Corp's massive video assets, but it's Bebo that has taken the lead with its Open Media approach of inviting media owners to establish a presence there and also in commissioning a wide range of original online TV shows. Bill,
Fascinating seeing the decline in the stats.
Mid-2006, when Bands and Artists Upstream was taking off, was the same time I blogged: Will MySpace monopolise music marketing?
It was based on observing that London-based indie bands were suddenly all adding a MySpace URL to their street posters: http://tinyurl.com/mazpl9
MySpace could still do well with an entertainment-based strategy, given News Corp’s massive video assets, but it’s Bebo that has taken the lead with its Open Media approach of inviting media owners to establish a presence there and also in commissioning a wide range of original online TV shows.

]]> http://www.experian.com/blogs/hitwise/2009/07/14/myspace-returning-to-entertainment/#comment-27745 Tim Tue, 14 Jul 2009 21:07:05 +0000 http://www.experian.com/blogs/ilovedata/2009/07/14/myspace-returning-to-entertainment/#comment-27745 Bill, any chance of remapping Myspace's contribution to Entertainment over time in tandem with Youtube's contribution? Be interesting to see the comparison. Cheers (and thanks for Click) Tim Bill, any chance of remapping Myspace’s contribution to Entertainment over time in tandem with Youtube’s contribution? Be interesting to see the comparison.
Cheers (and thanks for Click)
Tim

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